Link building is very important to rank your site higher in search results. Link building is also known as off page SEO.
But link building is not limited to external or off page seo. There is one more technique that we have to follow and implement and that is none other than the Internal Link Building. If you’re not aware of this technique then let me show you how it can be implemented. Internal link building is an on page SEO technique and is just linking your internal pages and posts with each other with appropriate keywords. Internal link building is very important today in terms with SEO. Google and other major search engines love internal linking and this technique can help you to get rank well with multiple keywords. Today I’ll discuss four major techniques of Internal Linking which will surely help you to get better results. So let’s get started.
you may also like to read SEO Services or Course which option is better.
How to Optimize your Internal Anchor Text Links
Combination of Long and Short Tail Keywords works great
Combination (of anything) always works great in SEO because it looks like a natural. Search engines take combinations a natural technique of SEO and you have to use the same technique with Internal Linking as well, but how?
also read: – duplicate content will not hurt your website but why Matt is saying that.
Suppose you have a post titled what is SEO? And now the question is what kind of keywords you shall use while linking it with other pages.
Tip1. (Long tail keywords example)
USE these keywords: – What is SEO, How to SEO, SEO Techniques, Learn SEO, what is search engine optimization?
Tip1. (Short tail keywords example)
USE these keywords: – SEO, search engine optimization, SE Optimization
you may also like to read Keyword Optimization Strategies and why Google keyword planner is best.
Difference: – in our first step we’re using “What is” and “How to” with terms “SEO” but in the second step we just using SEO and search engine optimization. So hopefully now you understand the original concept between long tail and short tail keywords. also, see Matt Cutts Guideline on Google Panda.
Anchor Text Link Relevancy
Relevancy is must with every aspect of SEO. If you’re not doing relevant work then your site may get penalized at any time. Relevancy is also applicable to Internal linking. You must use a relevant keyword while linking your content.
Example: – if you have a post on what is Internal Linking then link it with terms like “what is internal linking” or “internal linking”. Do not link it with irrelevant anchor text like “What is Google Panda”
Use Titles While Internal Linking
Link Titles are those who appear when someone hovers his mouse on a given link. It helps a user to understand what that link is about? So it’s always better to use a Link Title. it’s also beneficial in terms with SEO because you can use your keywords in Link Titles.
Do not Participate in Link Spamming
Internal linking is good and I’ll start interlinking my posts as many I can do. Haha! Well, it’s not good. Do not start interlinking your posts like crazy? It may get your blog in link spamming and your blog or site may get penalized. Keep it simple and sober (I mean natural).
Conclusion
The conclusion is very simple. Internal linking is very important and can help you to get your blog to the next level but if done perfectly. Use the above four methods to make it better. And if you still have some questions or queries you can use comments to get your answers.
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