Gmail is a Google product which is extensively used by marketers to optimize the promotion of a business. This article is prepared just to give the whole information which can be used to reach the customers efficiently. Ads are the medium through which business sends the message regarding their products with the motive to convince prospective customers.
Also see: A Complete Guide On Google Adwords
Introduction of Gmail Ads
This is not the same as a normal email. This is a Google Ad product which is given to marketers to marketize their products. These messages will not be shown on the inbox. These messages can be seen in the promotion tab in Gmail. It is also known as Gmail Sponsored Promotion (GSP). The ‘ad’ word is featured in the yellow box. It is a sign of Gmail ads. It may look like an email but its technique is totally different. Let’s start to read the topic in more detailed.
Working With Targeting Method
This is the first and foremost step which advertisers have to take to go for
Importance of Gmail ads
It is like double side sword. Gmail ads are beneficial for customers as well as businesses. Google helps in familiarising the business with the relevant customers. It helps in letting the business know that which customer is searching on which keyword. It shows the intent of the customers that they are keen to search about the product online. So, it will be beneficial in detecting the actual customers.
On the other hand, customers get to know about the high deals, offers and many other things on promotion tab. This tab is full of coupons and exciting deals which helps in familiarising to the customers. So, it is the double sided game. Gmail Sponsored Promotion is on the top of the priority list.
Specification of Gmail Ads
There are two types of ads can be displayed on Gmail. The first one is the teaser ad and the second one is the expanded ad. The expanded ad will appear when a user will click on a teaser Ad. The CPC would be charged on teaser ad but for the expanded ad, no CPC will be charged. Both ads have different specification. In teaser as the characters of the headline cannot exceed more than 25 words and 100 characters for body text. The image size of the ad should be within 144*144 px.
In the case of expanded ad, the character limit set for headline is 25 max and the body text is 90 characters. The image size can go up to 1200*1200 px.
Methods for Uploading Gmail Ads
There are some methods of Creating Gmail Ads which
- Scan the website through Adwords and select the content which you want to display in your ad.
- Take the help of Google stock images which is given in Adwords.
- Upload the image you want but keeping the specification of AD in the mind.
Create Gmail ads using Adwords
Some steps are written below which is required to follow in creating the Gmail ad-
- Open Google Adwords.
- Click on Start Now & Sign In with any of your Gmail accounts.
Note: You can also take help of Google Experts by just calling : 1800-419-6346 (India)
- Click on Campaign tab in Google Adwords.
- Click on ‘+’ sign.
- Afterward, you need to select the goal which you want from the campaign.
- Then, select the Display Campaign in which you can create the Gmail campaign to
fulfil the goal.
Selection of Targeting Option
Gmail provides the different targeting behaviour where they will target the according to the advertisers wish. The targeting option are described below-
- Based on customer intent
Google provides information more than you think. It works on prediction basis where it tries to understand the search
- Based on interest and habits
It is
- Based on Remarketing technique
Remarketing is a technique of identifying people who have already come across the website. It’s a technique to re-target them & to convince them. It acts as a reminder for the prospective customers who have ever think about your website or product. Google sees the interacting
