Description: YouTube is amongst the most trafficked online channel of our times. YouTube marketing itself has grown leaps and bounds with the ubiquity of video ads. We look at some YouTube marketing tips for digital marketers to use.
YouTube Marketing
The YouTube game is all about driving up the number of view and subscribers. Some of the best talents in music and entertainment in the past few years have come from YouTube. Seeing the rise of the video platform, digital marketers have begun turning to YouTube marketing as a key channel for growth.
The rise of YouTube has also accentuated video marketing as becoming an additional form of content marketing. Competing over a handful of high volume keywords is a long and slow process which has led to marketers to instead look to YouTube for content marketing.
In this article, we will discuss a few YouTube Marketing tips digital marketers can immediately put to use and gain subscribers and views.
Do check: Proven Ways To Increase YouTube Video Views
Engagement
The YouTube game is all about views and subscribers, but focusing on only these two factors is a recipe for failure.
Engagement is a major factor for a video to feature amongst suggested and recommended lists for potential users. Engagement doesn’t necessarily mean comments or likes. There are other factors which determine a video or channel’s engagement.
One metric of engagement is watch time. The longer people watch a certain video, the better is the engagement. This is one of the most important factors for YouTube marketing considerations. A longer watch time makes it highly likely for a video to be on a given user’s recommended or suggested list. The user is this case is determined by YouTube’s algorithm.
To make sure people watch a video for a long time, the only solution is to create quality content. Nothing else can consistently make users stay longer on videos and thereby increase the average watch time.
Another indicator of engagement is the people subscribing after watching a video. This is an obvious metric which YouTube values highly, as people who subscribe to a channel after watching a video are clearly validating its content. From a YouTube marketing perspective, this is a key action a user must be induced to perform. Like watch time, this too can only be increased by creating quality content and having a compelling call-to-action message in the end.
The obvious metrics like likes, shares, and comments also play a factor. Videos with more likes and shares are an obvious indicator of its quality. Videos with a lot of comments suggest the ability of the content to start a response. Videos with a lot of shares signal the propensity of users to feel the need to spread this content to others.
This is a relatively normal metric and an ironclad part of any normal YouTube marketing plan. To increase likes, shares, and comments, digital marketers and content creators have to create a genuinely appealing CTA message.
Do check: How can Bloggers earn money with YouTube?
Keywords
Wherever we may go in digital marketing, keywords will always find a way of assuming their importance.
Keywords are essential for a user to discover a video. Based on the content of a video, digital marketers have to create a set of keywords and use them in the video description and title to make sure users can discover their videos.
Keyword research is an important YouTube marketing tip and essential for new channels to make sure they can gather a sizable audience over a period of time.
Do check: Keyword Research : Its Importance and Use
Optimize Textual Content with Keywords
Besides the video itself, there are many other things which play a part in its success.
Like on-page SEO, keywords end up playing a key part in a video showing up in front of the right audience. Optimizing a video’s title with the right keywords and a catchy tagline is a key YouTube marketing tip. Using location along with the video can help shore up the video’s local SEO. A coherent video transcript allows users who may not know the language of your video or may struggle with accents to enjoy the video.
Using keywords in the video description is also an important YouTube marketing tip. Like the meta description of a webpage, a video description should be treated as a place to show YouTube crawlers to correctly classify content under a certain keyword.
For long videos such as podcasts or webinars, attaching timestamps in the video description makes for a better video experience and increase the odds of propelling a video’s watch time.
About the Author – Gaurav Heera is a well-known digital marketing entrepreneur and educator heading work at DelhiCourses.in. He founded DelhiCourses.in back in 2008 and has since made it one top institute for a digital marketing course and other programs in fields like cybersecurity and business analytics.
