A Brief Guide On Using Gmail Ads For Business

Delhi Courses Academy

Gmail is a Google product which is extensively used by marketers to optimize the promotion of a business. This article is prepared just to give the whole information which can be used to reach the customers efficiently. Ads are the medium through which business sends the message regarding their products with the motive to convince prospective customers.

Also see: A Complete Guide On Google Adwords

Introduction of Gmail Ads

This is not the same as a normal email. This is a Google Ad product which is given to marketers to marketize their products. These messages will not be shown on the inbox. These messages can be seen in the promotion tab in Gmail. It is also known as Gmail Sponsored Promotion (GSP). The ‘ad’ word is featured in the yellow box. It is a sign of Gmail ads. It may look like an email but its technique is totally different. Let’s start to read the topic in more detailed.

Working With Targeting Method

This is the first and foremost step which advertisers have to take to go for a deep research. Earlier, Google was using the strategy of scanning keywords which the users used in searching. But they find it ineffective to detect the actual user behavior. So, they adopted a new technology which is finding the interest of customers. It helps to scan the interacting pattern of a user by analyzing the interest, habits and many more things to find out the relevant customers for a product.

Importance of Gmail ads

It is like double side sword. Gmail ads are beneficial for customers as well as businesses. Google helps in familiarising the business with the relevant customers. It helps in letting the business know that which customer is searching on which keyword. It shows the intent of the customers that they are keen to search about the product online. So, it will be beneficial in detecting the actual customers.

On the other hand, customers get to know about the high deals, offers and many other things on promotion tab. This tab is full of coupons and exciting deals which helps in familiarising to the customers. So, it is the double sided game. Gmail Sponsored Promotion is on the top of the priority list.

Specification of Gmail Ads

There are two types of ads can be displayed on Gmail. The first one is the teaser ad and the second one is the expanded ad. The expanded ad will appear when a user will click on a teaser Ad. The CPC would be charged on teaser ad but for the expanded ad, no CPC will be charged. Both ads have different specification. In teaser as the characters of the headline cannot exceed more than 25 words and 100 characters for body text. The image size of the ad should be within 144*144 px.

In the case of expanded ad, the character limit set for headline is 25 max and the body text is 90 characters. The image size can go up to 1200*1200 px.

Methods for Uploading Gmail Ads

There are some methods of Creating Gmail Ads which are the following-

  • Scan the website through Adwords and select the content which you want to display in your ad.
  • Take the help of Google stock images which is given in Adwords.
  • Upload the image you want but keeping the specification of AD in the mind.

Create Gmail ads using Adwords

Some steps are written below which is required to follow in creating the Gmail ad-

  • Open Google Adwords.
  • Click on Start Now & Sign In with any of your Gmail accounts.

Note: You can also take help of Google Experts by just calling : 1800-419-6346 (India)

  • Click on Campaign tab in Google Adwords.
  • Click on ‘+’ sign.
  • Afterward, you need to select the goal which you want from the campaign.
  • Then, select the Display Campaign in which you can create the Gmail campaign to fulfil the goal.

Selection of Targeting Option

Gmail provides the different targeting behaviour where they will target the according to the advertisers wish. The targeting option are described below-

  • Based on customer intent

Google provides information more than you think. It works on prediction basis where it tries to understand the search intention of the customer. It takes the help of various platform to read the mind of the users. It considers the history of the users in searching for products, YouTube signals and many other platforms. It is a great medium for businesses to target perfect customers.

  • Based on interest and habits

It is an another targeting behaviour where it identifies the interest of the customers. Google keep the eyes on the searching pattern of the customer. It helps in identifying the interest and habits of the customer and show them ads which are related to their interest.

  • Based on Remarketing technique

Remarketing is a technique of identifying people who have already come across the website. It’s a technique to re-target them & to convince them. It acts as a reminder for the prospective customers who have ever think about your website or product. Google sees the interacting behaviour to find that what customers are actually looking for. It is another advanced methods to rightly target the customer.