First of all we'll see what SEO exactly Is and what kind of proceses we need to follow to get higher rankings in major search engines like Google, Yahoo and Bing. It'll be a complete overview regarding strategies and techniques to follow in search engine optimization.
Duration : 2 Hours
Basic Website Designing
After getting a basic idea of Search Engine Optimiation our next step is to know about the basic website codes like HTML and CSS. we'll how we can create, edit and download or upload a website using softawares like Adobe Dreamweaver and File Zila.
Duration : 4 Hours
Google Keyword Planner
In this module we'll start working with the advance techniques of Search Engine Optimization. first of all we'll see how we can find out the keywords people searching for over net regarding our business. before starting with the main process of SEO we must have a bunch of keywords to work with.
Duration : 2 Hours
On Page SEO
After Researching keywords now the time is to work with them. first of all we need to make our website Search Engine friendly by placing our keywords on some appropiate places on our website so that the search engines can categorize our website in proper category with our targeted keywords. the process of making our site search engine friendly is called On Page optimization.
Duration : 10 Hours
Off Page SEO
After Onpage Optimization the time is for Off page SEO. Off Page SEO is also called link building. we need to make strong link building to make an athority of our website i the eyes of search engines so that our site can achive higher rankings. in this module we'll learn about backlinks and will see how to create high authority do follow backlinks for our website.
Duration : 8 Hours
Google Algorithms are also called quality checkers of Google. Google has five major algorithms to judge the quality structure of a website. if we're not following the quality guidelines of the giant search engine then our site may get penalized at any time. In this module we'll learn the quality guidelines of all major algorithms of Google and will also see how to protect our website from these algos.
Duration : 6 Hours
Content Marketing and Guidelines
Content is very important if you want to market your products and services online. there is only content which can help you make maximum conversions. It's also very important in the eyes of search engines. you can easily get higher rankings if your content is following all the quality guidelines of Google and other major search eniges. in this module we'll learn how to write high quality content for your website.
Duration : 2 Hours
Google Webmaster Tools
Google webmaster Tool is a free tool from the house of Google with the help of we can submit our website to Google for indexation and can track the performance of it in Google search. with the help of this tool we can track many things like how many clicks we're getting on our targeted keywords and what is the position of our website in Google search results. we must know this tool if want to SEO our website.
Duration : 4 Hours
Google Analytics Tool
Again a free tool from the house of Google. Google Analytics Tool is very important in SEO. this tool can help us to track our visitors. we can track how many visitors our site is getting on daily, weekly or monthly basis and where those visitors are coming from. this tool is capable to track real time as well as offline visitors of our website. In this module we'll see how to sign-up an account with Google Analytics and how to work with it.
Duration : 2 Hours
At last we'll learn how to make seo strategies for a website. what are Black hat, white hat and Grey hat SEO techniques.
Duration : 2 Hours
|Web Design and Web Hosting Basics|
What is Web Hosting?
SEO (Search Engine Optimization) Course Content -Part II
What is SEO (Search Engine Optimization)?
On Page Optimization Training
What is In On Page Optimization?
Other On Page Factors
Site Map Creation and Submission
Off Page Optimization Training
What is Off Page and Why It’s Important?
Website Analysis and Submission Tools
Google Webmaster Tool (Basic and Advance)
Advance Module of SEO
Google's Major Algorithms Updates and Penalties
Google Panda Update (Basic and Advance)
White Hat, Black Hat and Grey Hat SEO Techniques and Strategies
What is SEO - Search Engine Optimization?
It's a very basic question asked by every SEO student that What SEO exactly is? That’s why we decided to write a complete article about SEO so that our students can easily know everything about SEO. So today we’ll explain you that what SEO (search engine optimization) exactly is?
In a layman language, SEO is search engine optimization which can help us getting our website to the top of the major search engines like Google Yahoo & Bing with our targeted keywords.
SEO is basically a bunch of different techniques and strategies that we can use to get higher rankings in SERP’s (search engine results pages) or in organic search results. So it’s clearly means that if we want our website to be ranked in major search engines like Google yahoo & Bing with your targeted keywords then we simply need to do SEO of your website.
Let’s Start It In details
In details SEO is consist of three major strategies called Keyword research, On Page SEO and Off Page SEO. Today we'll see what these strategies are and how we can use them for best Performance and perfect results.
First of all, we need to do Keyword research. Keyword research helps us to find the appropriate keywords for our website. For an example, if we’re providing SEO Course in Delhi then we must know what exactly people are searching for SEO Course in Delhi. Everyone has its own mentality and they can search differently on Google. (i.e. may I’ll search for SEO Course in Delhi & you or somebody else will search for SEO Training in Delhi or SEO Institute in Delhi). So the main point is we should know what people are searching for our products & services than only we can continue with Search Engine Optimization.
For the above process we need to use some tools like Google Keyword Planner or may some other tool to find out the best keywords for our website or webpages (i.e. we need to research for keywords separately in case of multiple products promotion).
On Page Optimization
After keyword research, we need to continue with On Page Optimization. On Page optimization strategies are those which we use to make our website error free & search engine friendly. What all we need to do is the proper placement of the keywords which we have got through keyword research.
We have many different places where we can put our keywords so that search engines can properly crawl & index our website in a proper category with our targeted keywords. Like if our targeted keyword is SEO Course in Delhi then we need to place this keyword on our webpage (where we have SEO Course content – The landing page) on multi places like Title, Meta Description, Meta Keywords Tag, Within content and soon.
After making all above changes in our website we have two more things to do which can make our website stronger in case of on page SEO & these techniques are creation of the xml sitemap and robots.txt file.
With the help of an XML site map we can inform search engines that how many pages we have on our website. Sitemaps help search engines to crawl a website properly & completely. Sitemaps also help search engines to know that which page of a website is most important & which one least important with the help of a priority calculation. So it’s very-very important to create a sitemap for our website.
Robot.txt file is also an important factor of a website because with the help of robots file we can tell search engines that what to index and what to not. It helps search engines to index only important content of your websites. We can easily block useless content to be indexed in search engines.
So friends these are some strategies which we can use to optimize the on page seo structure of our website. you can learn more by joining any SEO Training Program at DelhiCourses.in.
Off Page Optimization
After keyword research & on page seo we need to go through off page seo techniques. Off Page SEO is also called link building. We need to create some high quality links for our website to increase its popularity. Search engines love high quality links. If you’re creating high quality links on a regular basis than it may quickly increase ranking of your website in serp’s. We have many techniques which we can use to top of the page ranking like guest blogging, article writing, comment writing & high quality social bookmark submissions.
So these are some strategies which we can follow to get top of the page ranking. Always remember that seo is not a rocket science. Anybody can learn SEO easily & can apply seo techniques on his website. You can learn seo by reading articles available online & can also watch videos on YouTube to make your seo stronger. If you think that reading article & watching videos is no sufficient then you can also join an SEO Institute to bet an expert in Search Engine Optimization.
Before joining an SEO Institute you must consider the following guidelines.
How to Find Best SEO Institute
If you’re thinking to learn SEO than we must say that it’s a great decision because career opportunities in SEO are really great. You can observe yourself that how often we use search engines like Google. Whenever we required something, we simply go to the search engines and find our way. Traffic on search engines is increasing day by day. It can be a great opportunity for us If we know SEO well.
So if you’re thinking to learn SEO & want to join an SEO Institute than you must consider the following things.
Make A List of SEO Institutes
First of all, search for the best SEO Institutes on Google and make a list of SEO Institutes which you think are best in the industry. The best way is to search like top ten seo institutes. After making a list start knowing the SEO Course they are proving. You can check the SEO Course curriculum & can also call them to discuss the course.
Know About the Faculties
After making list & knowing course modules know who’s going to teach you. Is he an SEO expert, an industry specialist, Google certified or just a normal trainer?
How Training Will Go on?
This is the most important thing you need to consider about. Ask your SEO Institutes how they will provide the training? Will they provide training on live projects or on books only? In an industry like SEO bookish knowledge is not sufficient. You must know how to practically handle the projects?
Certifications are very important in terms with SEO Training. Ask institutes that what king of certifications they’re providing. Are they providing only institute’s certificate? If yes, then do not join. Join an institute who’re also providing Google certifications. Google certifications are very important and you can expect a great salary package with Google certifications.
Off course The Fees
Quality doesn’t come affordably.
Fees is an important factor while join an institute. We saw many career counselors are saying that find the cheapest institute for your training. But we don’t think so. It’s a question of your career that’s we consider not to go for the cheapest one. Firstly, you must consider all the things listed above this point and then find the affordable one.
So this is how you can find out the best SEO Course Institute for you.
We’re also providing SEO Course in Delhi, you can also come to us and discuss your needs with our counselors. They’ll surely help you in any case.