When the new business started then they have to acquire all the marketing strategy to sustain
and defeat the competitors this requires that the marketing strategy they opt must be effective
so that marketing performance can be improved. This requires a lot of expenditure involved in
the starting but they must analysis that it is giving enough worth or not.
In the market, there are lots of analytics tools which can give right view of the website’s
performance. The top most analytical tools are given below which provide fair view of the
website’s performance.
GOOGLE ANALYTICS
Google analytics is important tool which gives overview regarding the traffic, where it is coming
from and from which device and many more which helps the organization to make marketing
strategies and target the specific audience and ultimately increase the leads.
Google analytics provides variant range of information from number of active users to which
device leads are coming. Various information can be collected and helps in preparing analysis
report after which resources get diverted in the right information.
Through google analytics one can know how much traffic is coming from organic search and
from paid search, from which geographic location is coming and of which age which helps in
getting detailed information and make possible to create meaningful report.
HOOTSUITE
It is one of best tool which gives detailed information about social media. Social media is a best
medium to promote one’s website as it helps in building reputation among the customers. So,
the optimum usage of social media is necessary. So, Hootsuite is a best tool which helps in
guiding in various steps such as in creating meaningful social media content, check the
performance and increase the reach among the targeted audience. One of the best features of
Hootsuite is that it can be linked with google analytics which gives reliable report which covers
many aspects.
AHREFS
One must know about where their competitors are leading so that they can give compete them
and if talk about new comers then, the analysis is necessary to successfully defeat their
competitors and arise over them.
Ahrefs provides various features which help in analyzing the performance of the competitors by
knowing on which keywords your competitors are leading and knowing about the competitor’s
links and many more features which give detailed view of the performance of the competitor’s
website.
All these data is valuable for new comers as they get to know about the market and what are
the ways to compete with them.
MARKETO
Marketo is one of the most renowned tool in the email marketing. It offers various features
which help in find out the targeted audience and sending attractive mails to them and generate
more leads. Email marketing is best tool in generating leads if it is utilized efficiently. And
Marketo plays crucial role in sending attractive content to the potential customers and
enhances the performance of the organistaion.
FACEBOOK ADS
Facebook is one of the most used social platforms. It is provides social networking facility and
advertising facility for promoting business over it. As for the new start ups, it is good for them
to take the help of facebook ads in promoting the business ads. It will show your ad on the
targeted audience which is beneficial to generate the leads. But before starting the ad one must
clear about the idea or purpose of showcasing the ad because without purpose then they have
suffer from the low ROI. For example- if the intention of the ad is to spread awareness among
the audience then clicks are enough but the intention of the ad is generate lead then the rate of
traffic is necessary to know.
