Before you do anything else, you are going to find a niche and assess it. Just follow the exact blueprint here and you won’t waste much time or money uncovering lucrative niches. And that’s what we’re going to do in this module …
Tip: Many beginners skip the assessment stage and jump straight into making a website or product. A 2022 Ahrefs study showed that 91% of pages never get organic traffic because they target the wrong keywords or niche. Proper niche selection prevents this common failure.
Niche Array
When you’re sitting down thinking about ways to make money, one of the first thoughts that will pop into your head is “what market should I pick?”
Honestly, this is where mistakes frequently happen. It doesn’t matter if you are planning on pursuing profits by Adsense (or other advertising methods), affiliate marketing, or your own products and services. You need to pick the right market. You need to pick one where money is being spent.
Tip: Pick niches where people are actively spending money. For example, “weight loss”, “dating”, “pet care”, “make money online”, and “personal finance” are historically profitable niches because users are already conditioned to buy. Meanwhile, “history facts” or “free wallpapers” may attract traffic but rarely convert into revenue.
A lot of folks (both old and new) pick a market that isn’t proven to be profitable, and then when their new business idea fails, they pack it up. It takes these poor folks a long time to feel like starting over again (if ever). I’ve been in this unhappy place a number of times. Even though I have more than my fair share of optimism, it truly is hard to pick yourself back up from failure.
Tip: A real example: A new marketer launched a blog on “poetry reviews”. After 6 months, it got traffic but zero revenue because no one was buying anything in that niche. When he pivoted to “self-publishing tips”, sales started within 45 days because authors spend money.
But you know what? Even top marketers have failures. I honestly haven’t met any successful online marketers who have never picked a bad niche. That’s just how it goes.
Tip: Case Study – A well-known affiliate marketer launched an info-product in the “paintball gear” niche based on trends, but abandoned it after poor conversions. He later pivoted to “photography tutorials” and made $150k+ in a year, proving that testing matters more than guessing.
The truth is, most, if not all affiliates aren’t going to be able to swing it in ALL niches. Why that is so is a bit of a mystery.
My explanation for this phenomenon is that certain products will resonate with you better than others. You will most certainly relate to a particular problem (especially if it’s one you’ve experienced yourself) over others. This is true due to all the unique life experiences you’ve had that I haven’t and vice versa.
Tip: Passion is not necessary, but familiarity and understanding of audience pain points improves copywriting, ads, and conversions. For example, someone who has recovered from acne often writes better content for skincare than someone with no experience.
This is an obvious example, but if you’re a stay-at-home mom, parenting may be an easy niche for you to conquer, whereas horse racing (especially if you’ve never been to a horse race) may turn out to be a challenge.
Tip: Parenting bloggers often earn extremely well through affiliate programs for baby products, courses, and Amazon recommendations. Many mommy bloggers make ₹50,000–₹2,00,000/month simply by answering real problems.
You will be able to see how to put together certain marketing campaigns better than others. Sometimes you’ll surprise yourself with how much you understand about a particular niche. Maybe you’ve never suffered the problem a certain product attempts to solve, but you may know more about it than you think. You may just resonate with folks who have this problem a lot more than you’d ever imagine.
No matter what, no one can avoid selecting a bad niche from time to time.
Tip: Treat niche selection like stock investing: you test with small budget first, validate demand, then scale. Don’t emotionally attach to an idea.
So, I truly believe that one of the best strategies is to try as many things as you can without getting too caught up in any one in particular. Throw them all out there. When one project starts earning you some money, then pursue it like crazy and spend your time earning more from it. This way, you waste as little time as possible.
Tip: Example – A marketer launched 7 micro sites in different niches using affiliate links. Only one succeeded (fitness). He closed the rest and focused on the winning niche, eventually hitting ₹3 lakh/month.
This is in contrast with someone who comes up with an idea, spends weeks if not months preparing the product, creating the website, fine-tuning images, writing an autoresponder series, and all that jazz only to find out months later that no one wants to buy their product.
I want you to avoid that kind of failure at all costs.
Tip: Build first, polish later. Many successful marketers validate a niche before building a product, often by promoting someone else’s product first.
In my opinion, the best way to test out a niche is to become an affiliate first. It’s my philosophy that you never enter a market void of any products. The market you’re thinking of entering SHOULD have competitors and hopefully at least one of them has an affiliate program you can join (if not, I urge you to pick another market for now).
Tip: Competition is evidence of money being spent. A niche with zero competition often means zero demand.
If you can join an affiliate program and start earning money from it, you’ll be way ahead of the game before you spend any of your time creating a product. As I’ll show you later, this has the added benefit of allowing you to create a much better product if you decide to do so.
Tip: Affiliate programs give you free data: keywords, buyer intent, email behavior, refund rates. This helps you create a superior product later.
What I want you to avoid at all costs is creating a product that turns out to be a dud. Believe me, it can still happen, but if you follow my blueprint; you’ll turn the odds of it NOT happening in your favor.
So, let’s get started with niche selection …
Tip: Run a micro test campaign on Google Ads or Facebook for ₹1,000–₹2,000. If nobody clicks or buys, abandon the niche early.
If you have a niche in mind, check for affiliate programs by typing in “niche keyword + affiliate” without the quotes into Google. You can often find a number of affiliate sites in your niche just by doing this.
Another way to get started is to look for good affiliate programs first, and then pick the niche based on those programs. You can search for affiliate programs from the following sites:
Tip: Digital products often pay higher commissions (50–75%), while physical products pay 3–10%. Beginners should prioritize high-paying digital offers.
The best affiliate programs to promote are those that offer at least a $15 to $20 payout on each sale. Anything less than that may not be worth your time (unless the market is not very competitive at all).
Tip: Example – Promoting a ₹5,000 online course at 40% commission earns ₹2,000 per sale. Just 10 sales a month = ₹20,000 income.
You also need to make sure the program you plan to promote is converting. If you’re going to send traffic their way, make sure they know what they’re doing and have a well-put-together sales page along with compelling copy. I look for a product with testimonials, a money back guarantee, and an easy order process. If you are looking over Clickbank.com and/or CJ.com then you can see how the programs are ranked (essentially, the higher the product, the better it’s selling). It’s a little more complicated than this, but that’s the essence of it.
Tip: Always avoid products with low gravity or high refund rate on ClickBank — it signals poor conversions or unhappy buyers.
If what you’re really interested in does not have any affiliate programs, then try thinking more broadly…
Tip: Example – Someone wanted to build a niche site around “treadmill repair”. No affiliate products existed. They broadened to “home fitness” and made ₹80,000/month promoting equipment + online fitness products.
You really want to enter a proven market rather than one that’s entirely new. This is especially true if you’re not making any money online yet. You want to start out with some easy successes. That way you’ll keep going.
Tip: Proven markets = money now. Emerging markets = money later but high risk.
One of the best features of an affiliate program is one that allows you to track right down to the keyword…
Tip: Facebook Ads + UTM tracking is one of the easiest ways to analyze profitable keywords today, even without advanced affiliate tools.
One of the best signs of a healthy market is competition, so don’t be scared of a niche with a lot of affiliate programs. If anything, consider it a good sign. It only provides you with more choices to promote.
Tip: Competition is confirmation, not intimidation.
In the next module, I’m going to explain to you how I set up what I call an Investigative Site so that you can test out the niches you find…
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