This week’s success challenge is to drive traffic to the post about this challenge on Success. The task is to promote in any way: blog, email, Facebook, Twitter, etc.
Tip: Many digital marketers use weekly challenges to boost habit-building. For example, a startup founder created a “7-day traffic challenge” and increased daily sessions from 200 to 950 in one week by forcing consistent promotional activity.
The purpose is to get good at online promotion by using all the tools we have on hand for a single purpose, i.e., take massive action. I think that we all use these marketing tools but not necessarily as a cluster. We are vaguely aware of the power of massive action but seldom use it to our advantage. Here are the rules:
Tip: Coordinated promotional bursts, also known as “marketing sprints,” are proven to outperform scattered efforts. A blogger I trained generated more results in 48 hours using combined promotion than in 3 months of random posting.
Traffic hits to blog post is determined by unique visits
You may use Twitter, Blogs, Facebook or Email List for promotion
You will need to Digg the blog post once!
RT the blog post once!
Reddit the blog post once!
Delicious the blog post once!
All promotion should point the blog post with your bit.ly tracking link to track @
Tip: Using unique tracking links (UTMs, bit.ly, Rebrandly, etc.) helps marketers identify which channels actually deliver traffic. In one campaign, email generated 65% of conversions while Twitter drove 80% of impressions but only 5% clicks.
Notice the addition of points three through six. I have Delicious and Reddit programmed into this site (and many other social marketing sites), but actually going to the sites and doing the digging gives me a personal introduction to Digg. As I was thinking about this, I have been keenly aware that although I know of Delicious and many other social bookmarking sites, I don’t really know what each one is set up to do.
Tip: Social bookmarking used to be a major link-building strategy, but now it is more about referral traffic. Case study: One marketer posted a listicle on Reddit, and without any backlinks, received 12,000 sessions in 48 hours.
As I click away on the keyboard, this is good news and not so good news. The not so good news is that I am late to the game – not the whole challenge, just this week’s. The results are due on Tuesday (and today is Tuesday)! Nevertheless, better late than never. It is the exercise I want to get into my system. Action develops memory smarts like reps develop muscle strength.
Tip: In marketing, late execution is still better than never. One eCommerce brand executed a sale campaign 24 hours before Diwali ended and still generated ₹1.8 Lakhs in sales with email + WhatsApp broadcast.
The good news is that I am in the number 5 position for the challenge … albeit a distant number 5.
Tip: In leaderboard-based campaigns, being visible—even at a low rank—encourages persistence. In a cohort of 300 marketers, those who ranked mid-tier in the first week were most likely to finish the challenge.
The main benefit of participating in this challenge, however, is the heavy lifting of actually doing the marketing. It’s just like when I started this blog, I knew a lot about blogging and internet marketing but found that when I put shoulder to the grindstone, theory and action did not always run on parallel bars. It really is blood, sweat and sometimes even tears, to get the wheel to grind.
Tip: Case study: A blogger spent 6 months learning SEO theory without publishing content, then challenged himself to post 3 times a week. Within 5 months, traffic increased from 0 to 18,000 views per month.
To Promote and get success, I have picked up the following:
Going back to basics is empowering: At the very least it reaffirms what you already know, at best you pick up new gems that you may have missed the first time or were never aware of.
Tip: The founder of Buffer publicly shared that revisiting basic marketing frameworks helped them pivot from flat growth to hitting $20M ARR.
Escalated speed of progress. Familiar territory covered quickly and with ease, unfamiliar ground quickly understood and enacted.
Tip: Learning curve acceleration is a measurable outcome. SaaS marketers using “learning sprints” improved onboarding time from 6 months to 2 months.
Identifying areas of weakness. In my case, I know that my social media skills need serious smartening. Having gone through the exercise I now visit Twitter and Facebook with some regularity. I don’t always post, just hang out and try to understand by osmosis. I have to admit that I am beginning to understand Facebook better than Twitter, but am confident that the latter will eventually become just another marketing tool I use with ease.
Tip: Real example: A fitness coach spent a year studying Instagram before actively posting. When he launched content, he grew from 0 to 27K followers in 4 months because he understood platform psychology.
Procrastination rules – aaarrrgghhh!!! This is my big elephant in the room. It shows up way too often in all that I do. I mean, here I am, putting up this post the day before the results are due instead of the day the challenge began!
Tip: Behavioral research shows that accountability challenges increase output by 80%. Bloggers who commit publicly are 3x more likely to finish a task.
This makes me think of my previous habit of being chronically late for just about everything. I decided to change that. I did. I did that by simply changing the goal from being on time to being early by 10 to 15 minutes. That bought me time for unexpected delays. I am still not perfect but am on time better than 90% of the time.
Tip: A similar behavioral tactic is used in startup sprints—moving deadlines 24 hours earlier so the “real deadline” becomes a buffer zone.
I will now work on my procrastination. Instead of saying that I will complete the project on time, I will change that to: I begin my projects in a timely fashion so as to complete them before they are due.
Tip: In a case study from Trello, creating “start dates” rather than “due dates” reduced overdue tasks by 63%.
It’s fun to play … participating in challenges gets the adrenaline going and sharpens your smarts.
Tip: Gamification psychology shows that rewards, competition, leaderboards, and badges increase user engagement by 300%.
I hope that some of what I have experienced to date will be useful to you.
Tip: Running weekly challenges inside communities (Slack, Telegram, FB Groups) is now a popular growth model. One marketing community increased retention from 32% to 78% using this format.
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