Nowadays businessmen are all into having their business marketed online. The web after all, serves as fertile ground for attracting prospects to their business. So they hire the services of bloggers to project their business in the best light possible. Bloggers who are in demand for their services enjoy such immense popularity because they follow specific rules while churning out blogs. Some of the rules they follow are mentioned below.
Tip: A Delhi-based travel startup hired a blogger to publish simple, SEO-friendly posts twice a week, and within four months organic leads increased by 48%, proving content-led blogging helps small businesses gain visibility fast.
The title should always be spicy
The first thing that catches the attention of readers is undoubtedly the title. Giving your blog post a boring title would make individuals not want to read it. In order to increase the chances of your blog appearing in search engines, it is wise to ensure that the title contains keywords.
Tip: For example, instead of writing “How to Change a Door Lock”, blogs that used titles like “7 Easy Hacks to Change a Door Lock Without a Carpenter” got 3x more clicks in tests conducted by a Mumbai home-service company.
Make sure that content is always simple and straightforward
The most important thing and backbone of your blog is content. Use of lucid language is able to win over more readers. Keeping the language simple and easy to understand is more important than using sophisticated and ornamental words. If readers cannot understand what is written they are going to move onto the next blog in a short span of time. Similarly, beating around the bush or reiterating the same idea over and again is a big pain.
Overloading the blog with layouts and pictures is not a good idea at all. However, reading a blog that consists purely of text is equally boring. Therefore, it is really important to maintain a fine balance between text and illustrations.
Tip: A digital marketing institute in Delhi simplified its blog content from 1,800-word jargon-heavy posts to easy 800-word explainers with simple visuals. Their average time on page doubled in 60 days, and bounce rate improved by 28%.
Encourage feedback from readers
Having an interactive blog is always a good idea. And why is this so? Well, it’s because readers feel more in touch with what the blogger is stating. A deeper connection is formed when reader participation is encouraged in the form of feedback, comments, and thoughts.
Subscribe to Comment plugin is a good blog commenting plugin that emails your commenters on subsequent comments. Livefyre and Disqus are other important commenting platforms which can turn your WordPress’ native comment system into a full-fledged discussion board. These interactive platforms are beneficial as readers keep returning to view and make comments.
Tip: A food blogger from Bangalore enabled “comment replies” and “email updates”, and within six months built a community of 3,500 recurring readers—leading to paid hotel collaborations and event invites.
Be original, even if it means being different
There are millions of bloggers on the Internet, so what makes you think your blog will stand out? Well, bloggers should not just think but rather ensure that their blog stands out due to their unique presentation of captivating ideas. Bloggers should always write in a unique or different style but ensure that they do not go over the top when it comes to content.
Tip: When a Delhi-based fashion blogger began writing brutally honest clothing reviews instead of generic SEO posts, she started getting 100+ comments per post and brand sponsorship offers within the first year.
Specializing in a particular area helps
Select a particular field or niche and focus upon writing about it. Make sure you do not appear to be a scatterbrain person and keep writing about different niches. This only results in none of the blogs being up to the mark in terms of quality. By focusing on a niche, your readers will get the impression that you are the expert on the field instead of being a Jack of all trades.
Tip: A finance blogger who consistently wrote about credit card hacks was later hired by a fintech startup as a content strategist because the brand found him highly specialized and authoritative.
Your blog should be educative
The benefit of having an educative blog is that it gets readers to sit up and pay attention to what is being said. Many readers are constantly looking to acquire attention online and if blogs are educative then they have found their match. Blogs that share tips or ideas are always in demand.
Tip: Tutorials, guides, and “how-to” posts are proven to generate 30–70% more organic traffic than general opinion articles because they solve real user intent.
Build a good reputation for yourself
This step will take its fair share of time but once you have carved out a good reputation for yourself it will be worth the effort. A good reputation can be built by following all of the above-mentioned steps so as to deliver informative, accurate and captivating blogs.
Getting yourself to be viewed as an established blogger takes time and effort. But once this is done, the efforts reaped are worth it.
Tip: Many personal finance bloggers in India built their reputation first through consistent, helpful content, and after 2-3 years launched paid courses generating ₹2-6 lakh/month purely from their audience loyalty.
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Tip: Publishing author bio boxes and brand footers regularly also improves trust signals, which increases CTR and conversions over time.
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