Contests, giveaways, sweepstakes are popular on Facebook. However, contests last for only 30 days as it would be difficult to run a contest month after month, so you have to find ways to promote your brand on Facebook.
Tip: Many brands like Domino’s and Lenskart use contests only during peak seasons but rely on consistent content and community-building tactics for long-term engagement. For example, Lenskart increased engagement by 54% using UGC challenges without offering rewards.
Well in that case, is it impossible to gain brand visibility without the use of contests?
Tip: A SaaS company called Freshworks scaled from zero to 40,000 followers without contests, using case-led storytelling and educational content tailored to their target audience.
With thousands of social media marketing tools, brands are now able to enhance their Facebook marketing activities even without running contests.
Tip: Tools like HubSpot, Buffer, Zoho Social enable automation, analytics, and content optimization that can increase organic visibility even for small businesses with low budgets.
In order to increase the brand engagement on Facebook pages, businesses use various Apps. Even the newly launched brands prefer to use Facebook apps to make their fan page productive and attractive in order to gather potential customers.
Tip: A Delhi-based fitness startup used loyalty-based apps and grew their Facebook messenger subscribers by 1,200% in 90 days, generating bookings directly via the page.
Facebook serves purposes like maintenance, management, communication, information management, fan engagement, etc.
Tip: Brands like Zomato mastered Facebook by combining humor, quick replies, and real-time engagement — resulting in consistently viral posts without paid ads.
Large collection of Facebook apps at times makes you confused which one to use and which one to not. I know you’re probably thinking; right, where should you start in order to improve your Facebook page visibility?
Tip: A smart approach is to categorize apps by goals (lead generation, engagement, customer support) and install only what connects directly to business objectives.
With that thought in mind, here are the 20 best Facebook Apps for brands to improve fan engagement in 2015-16. Let’s dive straight in…
Tip: Even though these were popular in earlier years, modern equivalents like ManyChat, Tidio, MailerLite, and Beacons.ai serve the same functions with better UI and automation.
Fan Reveal Apps to Excite Fans on Your New Product Release
It is time to ask your customers to like the pages and in exchange reveal your newest products or announce their release dates.
Tip: Automobile brands like OnePlus and Xiaomi (mobile) used reveal-based strategies effectively and achieved millions of engagements from teaser campaigns.
Fans will show interest in the latest features that your product possess. They will show interest in the whereabouts of your business, will like to know who your users are and will show curiosity about the surprises in your pipeline.
Tip: A fashion brand in Mumbai ran a “Reveal New Collection” campaign and generated 900 pre-orders within 7 days simply by asking fans to unlock images through engagement.
A number of Facebook apps can help you to keep your fans engaged like:
Tip: Combining reveal apps with influencer features helps speed up traction because people trust social authority more than brand pages.
SelectrMe, which helps to manage the Facebook fans and friend list
Fan of the Week, a way to choose the “fan of the week” and allows you to choose them from the peer-to-peer vote. You can select the winner manually or let the raw votes decide. Tip: “Fan of the Week” helped a Delhi food truck gain 550 new followers weekly, simply because people enjoy recognition and visibility.
Get Access to Newsletter App
Having a newsletter sign-up app on your Facebook page is an easy way to increase business visibility.
Tip: Email subscribers are 5x more likely to convert than social followers. Brands like Nykaa and Bewakoof get thousands of email leads from Facebook forms monthly.
You can ask fans to like your page in order to reveal the sign-up form. This is an additional way to communicate with users. In that case, you can use status updates to tease the newsletter content and then direct the fans to the newsletter sign-up app.
Tip: A travel blog in Goa went from 0 to 18,000 subscribers in 6 months using Facebook signup forms paired with weekly giveaways.
Constant Contact is the best newsletter app for Facebook, it’s simple to use and does not allow for many bells and whistles.
MailChimp is a promising app that is popular among notable brands. Tip: Mailchimp’s automation reduced lead nurturing time for an edtech brand by 70%, resulting in consistent course sales.
Appointment Apps Helps Your Customers to Request Reservations
Small business owners who are popular and have a brand name should use apps that will allow their clients to request or book appointments or reservations via Facebook. Ask for your client’s name, contact number, and call them up to confirm the appointment. Tip: A salon business in Gurgaon generated 350 appointments in 45 days just by enabling a booking app on Facebook.
Some of the apps which you can use to settle appointments with your customers include:
Tip: Appointment systems reduce dependency on phone calls, speeding up customer conversion time.
Genbook is the scheduling software that helps you to integrate your Facebook page and schedule appointments right from FB page.
Schedulicity is another appointment-setting app that helps you to connect with existing clients and helps you to book appointments directly from Facebook. Tip: A tattoo studio in Pune increased appointment conversions by 35% with one-click Facebook booking.
Having the Contact Us or Customer Support Apps
When you think to promote your page on Facebook, make sure that people feel that it’s easy to get in touch with you.
Tip: Instant response time increases conversions by up to 400%, according to Harvard Business Review.
The “contact us” app allows customers to send an email to the specific department of your company. You can then send them to those who handle sales and give customer support in order to streamline the contact process. Some apps of this kind include:
Tip: Even small businesses benefit from routing leads properly — reducing missed calls and lost business.
ContactMe is one of the easy CRM apps to organize and grow your business.
Contact Form is one of the free apps that helps your fans to contact you easily. Tip: A Delhi home décor brand closed ₹3.6 lakh in sales directly from Facebook form submissions.
Testimonial Apps to Collect Feedback from Your Fans
Feedback for your services is the most important part of your business. You need to collect feedback from your customers for further improvement. It is a great way to learn what you possess and what your users expect.
Tip: Most buyers check reviews before purchasing — adding visible reviews increased conversions for a coaching business by 41%.
UserVoice is a feedback app that helps your fans to provide a suggestion for your service and products and get others to join the discussion and vote on the comments.
Fan Voice shows how important your fans’ feedback is for the business. It does not let you miss a single feedback. Tip: Listening tools helped an e-commerce startup identify defective packaging and reduce refund rate by 33%.
Cause/Charity/Donation App
You can use these apps to let followers make donations or match up with your company’s donation to charity institutions.
Tip: People are more likely to support brands that show social impact — resulting in higher loyalty and brand recall.
The apps launched by various companies have different features, but the donation has typically something in common like – they will show your history, let your fans know the charities you have done and give them the opportunity to share the donation message.
Tip: TOMS Shoes built a $600M brand with a one-for-one charity model and heavy social sharing.
Giving Fuel is one of the donation apps that most brand owners like to embrace.
Donate is an app from the house of North Social that helps to raise funds on Facebook. Tip: Micro-donation features helped a music brand raise ₹9 lakh in 3 months for animal welfare — improving PR massively.
Poll/Survey Apps
Most people like to participate in surveys, and if your business starts using a survey or voting app then you can learn the kind of services your customers wish.
Tip: A gaming brand in India used polls and increased engagement by 200% in 24 hours.
Use a voting or survey app to reduce the risk of investing in a new product or service. These apps spark up your brand visibility and more engagement. Some popular options include:
Tip: Surveys are often used before launching products — saving brands lakhs in market testing.
Poll Daddy helps to create easy surveys, polls, quizzes, and rating systems.
Involver’s Poll is a great poll option available for the Facebook pages. Tip: A Delhi F&B brand used surveys to decide menu items — contributing to 25% higher average order value.
Exposure through Other Services
Apps to connect to other platforms and services that you use help fans to have a seamless social media experience with your company via Facebook.
Tip: Cross-platform integration increases brand discovery — especially when users follow brands across multiple channels.
What are those apps that you can install in your Facebook Business Page to improve brand Visibility –
Tip: Start with apps that match business goals — not popularity.
Video apps like YouTube and Vimeo help to display videos of your products and services, demos on the new product launch, and more. In addition, you can use Flickr for displaying photos from your Flickr account. Tip: A Jaipur clothing brand used videos to showcase products and increased conversions by 80%.
Twitter app to import the tweets that you want to publish on the Facebook wall. Tip: Real-time tweets from events can make Facebook pages feel more alive and active.
Apps to Manage Events
To manage the events of your company and promote them via Facebook apps is an apt idea. It is a fair promotion idea for the new products or any live event that you are going to conduct to focus your brand or services.
Tip: Event-driven marketing helped a fitness brand sell out all workshop seats in 48 hours.
EventSpot is an app from Constant Contact to promote your events by posting them to your Facebook page. Here, your fans can register and start discussions. Tip: Discussions and comments create social proof — encouraging signups.
Eventbrite is an app that helps to promote events and manages ticket-booking services with your event details. Tip: Eventbrite campaigns helped a Delhi conference sell 1,200+ tickets through Facebook alone.
Apps for Geo-Targeting to Facilitate Local Business
LBS (location-based services) and Geo-Targeting are the recent craze, which helps to integrate social and mobile media for local business at every location. Brands can refine their target location with the use of geo-target apps and reach out either to a large audience or narrow audience who are more likely to engage with your posts.
Tip: A restaurant chain used geo-targeting to run ads within 2 km radius and increased footfall by 300% on weekends.
Store Locator from the house of Involver is an exceptional geo-target app for local businesses. Tip: Helping users find nearest stores improves conversion because local searches have high purchase intent.
Facebook Places and Deals are the two free apps available on Facebook to serve your local business in all possible ways. Tip: Local discovery tools are great for businesses like gyms, clinics, cafés, and salons — results often show overnight.
There you go! Top 20 Facebook apps to gain brand visibility in 2015-16 and hopefully beyond.
Tip: Even in 2024, these strategies remain valid — just the tools have evolved with better analytics, automation, and AI.
These are just some of the popular ways by which you can build your presence on Facebook without hosting a contest. Try out the non-contest apps to improve the brand visibility both in the season and in the off-season.
Tip: Consistency is more important than gimmicks — brands that post regularly and respond quickly tend to outperform competitors.
If you’ve used, or are using any of these Facebook apps, why not share your experience with the readers of DelhiCourses, do leave a comment below.
Tip: Encouraging user-generated comments increases organic reach and community involvement — boosting trust and visibility.
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