Creating a blog is one of the easiest things you can do online. Making your blog into an authority site that grows into a real business… well that’s not exactly easy at all. One of the best ways to help you and your blog on this long journey is to get active with guest blogging.
For anyone who isn’t familiar with guest blogging, it’s quite simple. The concept is just what the name says, guest blogging is writing content for other blogs online. In return for writing original content for other blogs, the author usually receives a link back to their web site or blog, along with an author bio area at the bottom of these posts. If you are guest blogging on popular sites, you can increase the traffic to your site, your branding and exposure, and also your rankings in the search engines.
Before you get all excited about guest blogging, there are a few things you will need to know. Below I will break down some of the most important factors of guest blogging and how to make it the easiest and most effective for you and your blog.
Knowing Where to Find the Right Blogs to Write For
Depending on what type of blog you have, you may find it difficult to start guest blogging on your own. In most cases, you are going to want to be writing for sites that are related to your blog topic. Fortunately, if you are in the blogging or marketing niche, there seems to be an endless supply of blogs that are always looking for guest writers and new content. There are plenty of resources out there that list the top blogs based on their niche, which are looking for guest writers. You will also come across blogger job boards where many top blogs will post listings for paid writers and guest bloggers to submit original work.
Writing Killer Content that People Share
When you start learning about the world of guest blogging, you might think that you are writing just so you can get a link back to your site. If you are currently a blog owner of your own, you will appreciate the quality of every post that you write and go live with. The same should be said for guest blogging. You don’t want to throw some low quality article out there and have it attached to your name, just so you can get a back link. Spend the necessary time to write up something really killer and great, that not only gets people reading, but keeps them interested and wanting more. If you do this, the end result is more people reading your article on other blogs and eventually visiting your blog and links in your author bio section. Also see how to make your content more shareable.
Getting Noticed & Building Your Brand Name
Guest blogging is also good for Branding. Now that you have a list of blogs that you can start writing for, and have a made a list of quality topics that you will be covering, the last important step is to make sure you make lasting impression and creating a bio section that makes people want to learn more about. For branding purposes, it is best to use a personal photo of yourself or your web sites logo. Also be sure to include any highlights of interesting facts about you and your web sites. While most blogs will allow you to include on or two links in your auction section, you can also include the URL of your other sites as well.
Using the tips above will not only bring more incoming links and traffic to your site, but it will also make you a better blogger in the long run.
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