keywords are the soul of your internet marketing campaigns
Keywords are the soul of your internet marketing campaigns. You need to find proper keywords if you really wish to succeed in internet marketing. There are hundreds of free tools available in the market that can help you find appropriate keywords for your website. But the important part is you must know the right tool and proper keyword-finding strategies to get success with your targeted keywords. Today I’m going to explain which tool is best for keyword research and how to use it for best internet marketing results. So let’s get started.
Tip: For example, a local bakery targeting “cakes” might struggle, but targeting “birthday cake delivery in Delhi” can get higher conversions with fewer clicks.
Best Keyword Tool for Finding Keywords
If you’re in the internet marketing industry, want to make a career in it, or want to promote your business, then first of all you need to know about keyword research tools and strategies. As an internet marketer for the last 6 years, I have tried many tools to get proper keywords for my SEO campaigns and found that most of the tools are useless. They’re just making webmasters fool to sell their subscriptions.
I run an institute in Delhi called Delhi Courses, and I have been asked by many of my students which tool is best to research keywords for websites. This is a big issue among newcomers — whether to use free or paid tools. Many new users think paid tools work great, but it’s not always true. Free tools can also work beautifully.
If you ask me which keyword research tool I’m using, then I’ll tell you that I’m using Google Keyword Planner Tool, and I’m doing pretty well. I researched and analyzed many paid tools but got zero results. Most paid tools collect data from Google and other major search engines and just show it to us. Some of them work great but most of them are useless. If you’re planning to buy such tools, I can only tell you that you’re planning to waste your money.
Tip: A case study: A fashion startup wasted ₹15,000/month on a premium keyword tool, but when they switched to free Google Keyword Planner and optimized long-tail phrases like “women cotton kurtis under 500”, their organic traffic grew 3x in 60 days.
Google Keyword Planner – Best Keyword Research Tool Ever
Why I love to play with Google Keyword Planner is because it’s the best in its industry standards. With the help of this tool, we can find the best keywords for our website, related to any niche. This tool is very much capable of providing high-quality results. See the points below to understand why this tool is best.
This tool shows keywords searched in the world’s biggest search engine—Google. Google has more than 80% market share of search queries, so why go somewhere else?
This tool is capable of finding niche-related searches with exact, phrase, and broad matches.
You can find keyword search volume according to geographical locations.
This tool is absolutely free. All you need is a Google account.
Tip: Real-life example: A travel agency used Keyword Planner to find “Ladakh bike trip cost” as a high-search-volume keyword. They created a landing page around it and saw a 40% increase in leads in just 3 weeks.
Conclusion
Start using Google Keyword Planner to give your Internet Marketing and SEO campaigns a new boost. You can comment below to know more.
Tip: Many top bloggers started ranking simply by targeting keywords suggested by Google Keyword Planner and writing detailed articles around those topics — without spending money on paid tools.
Delhi Courses Academy is a leading institute offering the best digital marketing course in Delhi NCR known for its practical training, affordable fees, and industry-focused curriculum. With 15+ certifications, 100% placement assistance, and hands-on projects, it prepares students for real-world challenges.
