Description: YouTube is amongst the prominent digital platforms which can be used to establish a stream of income. In this article, we discuss how bloggers earn money
YouTube Marketing:
A certain section of bloggers in recent months and years have begun turning to YouTube to establish another source to increase their online presence and further create a stream of income.
The rise of talented video creators on YouTube has been a great achievement of the internet in general. Monopolies that existed earlier and practically all kinds of content have now been removed with open platforms populated primarily by user-generated content.
Bloggers who in essence broke the monopoly of newspapers and magazines over written content are also an example of the good that the internet has done. The democratization of content and creativity has led to the arrival of talent across all different kinds of niches in and out of the mainstream.
In most digital marketing courses, the focus on YouTube marketing is often not as specific and focused. This is because video marketing, in general, is still growing and maturing as a digital marketing practice. From an online program to a classroom digital marketing course, focus on video and YouTube marketing is seeing a gradual increase.
Bloggers of any given niche seek to establish multiple streams of income to further strengthen their position in the digital marketing landscape. In this article, we discuss how bloggers can optimize their YouTube channel and create video content which drives views and earnings through ads.
YouTube SEO
Unlike traditional SEO which is a long process, YouTube SEO is a much shorter practice which essentially involves researching the right keywords to add in the title and description of a video.
Like Google’s search engine, discovery on YouTube is also driven by search. Bloggers creating video content have to figure out the keywords most likely to be searched by their target audience and inset them into their video title and description.
Keyword research for YouTube differs from traditional keyword research for blogs and articles. Bloggers have to understand the fine difference between the searching habits of users of YouTube and Google. Doing so helps in identifying more potent and rewarding keywords.
User Written Content to Create Video Content
The mistake most bloggers make is using up a lot of time trying to figure out what topic to create video content on. The answer to this quandary is simple, especially for a blogger.
Bloggers should ideally create video content based on blogs and articles they have already posted on their website. It is also advisable to choose articles that garnered greater traffic while creating video content. While creating video content based on a previously published blog, bloggers should be careful to pick out the best parts and change them into a form that is ideal for a video format.
Do check Proven ways to increase YouTube Views
Include CTA Messages at the End of the video
Even the most successful YouTubers never forget to ask their audience to like, share, and subscribe at the end of a video. Asking the audience to do so at the end of the video is called sending out a CTA message.
The role of a CTA message is to trigger the audience to perform an action the video channel wants them to. The action is normally to like the video, share it, subscribe to the channel, comment below, or all of them together.
In Conclusion
In conclusion, this article covered some basic practices which can help bloggers optimize their efforts to increase earning through YouTube marketing. If marketers pick up these tips to optimize their YouTube channel, they can put themselves in a good position to increase earnings and revenue made through video content.
