Guest blogging is one of the best opportunities for bloggers to share and publish their high-quality content. There are many benefits of guest blogging. One of the best things is we can get high-quality and relevant traffic through this technique. I came across many bloggers and ask them why are doing guest blogging? Most of them answer that for quality back-links. I do agree with them but there is one most important benefit that we can get through this strategy and that is branding. Matts Cutts wrote a statement this year in which he clarified that guest blogging is not worth SEO but it’s really helpful for branding purposes. You can read that statement below:
“Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more and more spammy practice and if you’re doing a lot of guest blogging then you’re hanging out with really bad company”
Why Guest Blogging? Is It Only For Links?
If you’re guest blogging only for getting backlinks then I would like to inform you that it’s not a good practice. A few years back Matts Cutts confirmed that links coming through GP are not good and similar to paid links. Do you know why Cutts said that? It was just because many online companies and private blog networks selling links aggressively and webmasters buying these links. I saw many times that some SEO’s is selling links on spun content also which is not informative and also not readable.
Google Guidelines on Guest Blogging for Links and SEO
Do you know what are the guidelines of Google for Guest Blogging? Let me explain. If you’re not in the business of selling links via private blog networks and producing high-quality content to get links then according to Google it’s not a bad practice. You can use this strategy to get links as well as for branding purposes.
How to Guest Post For Branding?
Matts Cutts created a controversy that through aggressive GP we can get penalized. But there are lots of things which we can do to make our GP campaign better. Let’s see below what we can do to make it clear.
Always Create Informative and Useful Content
“Content is King” maybe you heard this statement already. This statement is 100% true in terms of digital marketing. To be a successful Digital Marketer first of all you need to produce high-quality content.
Which Anchor is to Use Text for Branding?
Are you using keywords as anchor text while creating links? It’s not good if you’re trying to establish your brand. Always use your site name as anchor text. This strategy will help you to make a healthy brand name over net.
Author Bio and Social Sharing
An author bio is very important. I saw many guest bloggers who are not properly optimizing their author bio. They think that the author bio is just for links but it’s not true. Always write an appealing author bio at the end of the post and after that share your post to social networking sites.
Hopefully, these strategies will help you to create a big brand over the net and you will also get some high-quality links through it.
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