Automation vs Personalization in Marketing: Finding the Right Balance
Marketers sceptical about automation in marketing cite a lack of personalization as a cause for their scepticism. We discuss the two buzzwords of
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WhatsApp Marketing Strategies for Business Growth – The Next Frontier of Personalization
The ubiquity of Whatsapp has amazed marketers and industry experts alike. Most people consume a high volume of their daily information through Whatsapp.
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Facebook Marketing Strategies: Advertising, Pages & Growth Tactics
Facebook stands at the absolute pinnacle of social media in the world. This makes it a great place for companies to market themselves.
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Smart Speakers Explained: Industry Players, Market Growth & Privacy
Another digital device is capturing the attention of customers – smart speakers. We discuss the smart speaker industry, the players, and it’s potential.
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Indian OTT Industry: Growth, Major Platforms & Future Outlook
Description: Traditional TV viewership has been rocked by the arrival of digital content and OTT platforms. We discuss the future of content viewership
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Is Advertising Dead? The Future of Ads in the Modern Digital Era
Advertising is dead. We here serious marketing thought leaders saying the same these days. Is it though? We take a closer look. Is
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Paytm vs PhonePe: Why Paytm Raised $1B to Fight Rising Competition
Paytm recently finished raising $1B to go to war with its many rivals in India. We discuss why Paytm needs this money to
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Rise of Internet Usage in India: Growth, Impact & Future Trends
In 2025, we have now reached a stage where an entire generation does not have the experience of living without an internet connection.
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AI and Machine Learning in Digital Marketing: Impact & Future
Description: There is a lot of fear-mongering when it comes to AI and machine learning. In this article, we discuss the impact of
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The Rise of TikTok: Growth, Impact & What It Means for the World
TikTok has over 700M active users globally, rivalling the likes of Facebook & Instagram. We discuss the rise of TikTok and what it
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