Social media has grown considerably over the past five years with many people creating accounts and developing interests on these networks. Pinterest is the latest entrant into the social networking sites. Pinterest is a key tool for creating awareness for websites and weblogs. The impact this social media platform has had on the internet has been tremendous. Its growth is projected to be exponential, beating most of its rivals based on the number of new accounts opened.

Tip: Pinterest grew faster than Facebook, YouTube, and Twitter in its first years. For example, lifestyle brands like Etsy and BuzzFeed saw 10–30% of their website traffic coming from Pinterest because of visual discovery. A case study by Wayfair showed a 20% increase in organic sales just by optimizing product pins and posting consistently.

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As with most social media platforms, their ability to have an impact depends on the following that they have. Pinterest will be limited in its extent of influence if the number of followers remains few. To increase followers however, deliberate efforts have to be made by the owner or manager of the Pinterest profile.

Tip: Brands like Sephora and IKEA use Pinterest follower-building campaigns like giveaways, pin-to-win contests, and influencer boards to rapidly grow audiences. A small business bakery in Noida increased monthly orders by 40% by consistently pinning behind-the-scenes pictures and recipes.

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Capitalizing on Your Existing Followers

If you have an account on Facebook or Twitter, you can easily get followers on Pinterest by marshaling your followers on these other sites. By making the appropriate change in settings, it will be that any item that you pin will be immediately displayed on these other social networking sites. Depending on the attractiveness and how informative the pinned item is, many of your followers on the other sites will choose to naturally follow you.

Tip: Cross-platform auto-posting helped Mashable grow their Pinterest following by 200% in four months. Similarly, a Delhi fashion startup used IG Stories + Pinterest links and gained 1,200 followers organically within 10 days.

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Simplify the Process of Content Pinning

For you to capture the audience frequenting your site or blog and make them pin your content, you need to strategically put Pinterest buttons on your blog. The pinning of this content will attract more followers to your profile. Due to the novelty of the Pinterest idea, the Pinterest buttons will act as a reminder for web users to subscribe to your profile and engage with the content that you pin.

Tip: Blogs with “Pin It” buttons receive up to 50–70% more pins. Food bloggers and recipe creators, for example, commonly use Pinterest buttons to boost saved pins, which often become long-term traffic drivers.

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The Usefulness of the Pinterest Board

In addition to the posts that you create, it can also be helpful if you create a Pinterest board to supplement them. This has the effect of increasing the rate of interactivity of your posts, hence the increased followers. Pinterest boards simply back up your posts.

Tip: Brands like Nike Women organize boards around themes (fitness, diet, training) to target niche audiences. A home decor brand in Bangalore created DIY boards and saw a 300% rise in page visits through Pinterest referrals.

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Have a Moderated Pinning

For the posts to have value without becoming overly annoying, it is very critical to regulate their pinning. If you do not pin regularly, the site becomes abandoned and isolated. Too much pinning can make a site rather disturbing and annoying.

Tip: Data shows that 5–15 pins per day, not 100 pins, helps steady growth. A travel blog increased monthly organic traffic from Pinterest by 4x just by pinning consistently instead of dumping posts once a week.

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Name Your Boards

For maximum followership, each board deserves to be named appropriately. The name should not only be unique but also befitting and targeted to attract traffic. The nature of subscribers in Pinterest is that they can choose to follow specific boards only.

Tip: Boards with SEO-friendly names like “Indian Wedding Decor Ideas” perform 200–300% better than vague titles. A bridal brand in Delhi generated 20,000 monthly impressions after renaming boards strategically.

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Following Other Pinterest Users

In social media management, following other users can be very powerful. It can mean the difference between your content spreading over the whole internet or just being confined to a corner. Pinterest not being any different, following other pinners and finding out what they are up to can help spread your content over a larger network of social media users. By following these users and possibly repinning their content, you are setting the stage for an exchange of favor where they will also share your content with their followers.

Tip: Influencer collaborations on Pinterest often outperform Instagram for niche topics. A makeup startup collaborated with 5 micro-influencers and grew referral traffic by 80% in one month.

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Increasing the Number of Your Boards

As earlier said, there are followers who subscribe to specific boards. The more boards used, the more followers. The structure and composition of these boards however needs to be carefully considered. Even though it is considered advantageous to create boards around your businesses and websites, it is also a good idea to include boards tackling personal hobbies and events. This increases your followers too.

Tip: Ellen Fisher, a vegan blogger, created separate boards for food, lifestyle, parenting, and spirituality—leading to her content going viral and attracting cross-niche followers.

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Let Your Content be Newsworthy

Followers would pin and repin content that they consider worthy of sharing. Be abreast with the goings-on in your industry and always be the thought leader. This will make your content exciting and worth sharing. Once the audience discovers that your content is always logical and coherent, they will be looking at other content from you to pin.

Tip: Trending content receives 10x more engagement. Example: A fashion brand created “2024 Bridal Trends” board and ranked on Pinterest search within 30 days.

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Capitalize on Tutorials

Web users generally love tutorials, and the configuration of Pinterest makes it more appropriate to create tutorials which other people can use. The tutorials will vary depending on the area of your interest and the kind of information you want to communicate. To enhance the meaningfulness of the tutorials you create and their authenticity, you can link to other articles and appropriate materials from the web. Ensure to create the tutorials on topics that you know well; this will make you an authority in addition to attracting huge followership.

Tip: Tutorial-based pins are re-pinned 3x more than normal pins. A hairstylist in Gurgaon built 25k followers just by posting step-by-step braid tutorials with images.