Having a safe and effective link building strategy for your website or blog is now more important than ever. With the recent search updates and changes by Google, link-building networks such as BuildMyRank are shutting down their sites and services altogether. BuildMyRank was a massive blog network that people could get link backs from after submitting original content. Long story short, Google de-indexed their whole network, completely wiped out their business, and they closed shop the next week.
With Google making the rules as we continue to jump through hoops to try and keep our sites at the top of the search engines, it’s best to play by the rules and build an effective and safe link building structure that will continue to benefit our sites in the coming years and months. Sure, you can buy cheap links through services like Fiverr, or maybe even jump to the new BuildMyRank alternatives like Link Authority, but the quality and future of these traffic and link sources are surely up in the air.
For times like these, it’s best to focus on quality and real backlinks that will stand the test of time. Below are three safe and effective ways for you to start building out your website or blog through content and link building methods.
Additionally: Why Long-Term Link Building Matters More Today
Search engines have become far smarter and now evaluate not only the origin of a link but also user behavior, topical relevance, and brand signals. This means short-term, manipulative link-building hacks collapse quickly, while long-term, relationship-driven strategies continue to compound in value. By staying focused on ethical link acquisition, you protect your site from sudden algorithmic penalties and build real authority.
Guest Blog Posting
At the top of any site’s link building list should be guest blogging. The concept of guest blogging is not only extremely effective, but it’s also free. When writing quality content and guest posts for blogs like this one, you are not only gaining a link back but also relevant traffic and real people.
When you are “buying” links through other networks or services, you are usually just getting the link. With guest blogging, you are not only getting inbound links to your sites, but also people who are actually reading your content and maybe even visiting your site afterward. Out of the free link-building methods out there, guest posting is one of the best and most effective, but it also takes time to search out the best and most relevant blogs where you can start writing high-quality content.
Case Study: How One Startup Used Guest Posting to 5x Organic Traffic
A small SaaS startup in Pune published 20 guest posts across mid-tier blogs in their niche over a three-month period.
Results:
Their branded searches increased by 62%
Referral traffic from guest posts contributed nearly 18% of all leads
Their Domain Rating improved from 9 to 21 within 90 days
They didn’t buy a single link.
Their growth came purely from consistent guest publishing and relationship building.
Article Marketing
Gone are the days when you could set up an author account on EzineArticles, publish a few articles, and rank really well in the search results. It did work for many years, but once Google put one of their updates into effect last year, it pretty much wiped out the content farms and article directories that they once had.
Still, many people do rely on article marketing, and when done correctly, it can still provide quality backlinks that will be around for a while. There are still plenty of high PageRank sites that offer do-follow links in their articles and author sections, so if you like writing or outsourcing, this can still be a quality addition to your link building strategies.
Additionally: Modern Article Marketing Tips That Actually Work
Focus on niche-specific sites instead of general directories. Relevancy boosts SEO value.
Ensure your articles provide unique insights, data, or frameworks. Avoid generic content that Google filters out.
Press Releases
There is always an ongoing debate about the power of press releases and how effective they can really be. Some people say they have little to no effect on SEO, while others say they can bring in a lot of traffic and attention if you write them properly. Through press releases and submission services, you can get news out there about your website and blogs on some of the most well-known sites on the internet. All of these press releases will include information and backlinks to your website, though most of them will be no-follow.
Depending on the advertising budget you have, there are a few different options to choose from. PRWeb is the most popular service for press releases and distribution, but they are also pretty expensive. An alternative solution is 99CentArticles.com, which will write your press release for you and then manually submit it to over 150 directories. The price comes out to around $1 per submission. Again, like article marketing, you might not find immediate or the best results from press releases, but it will add a nice mixture of incoming links and traffic to your site over time.
Creating the Best Link Building Strategy for Your Sites
When it comes to link building, there is no secret and no magic bullet. Many programs out there will sell the dream of a one-click solution for ranking at the top of the search engines, but they never work. The best way to find great results and build an authority site over time is to focus on great content and natural links. Along the way, you can focus some effort on the link building methods above, while also using social media and bookmarking efforts.
Conclusion
Safe, sustainable link building is no longer optional—it’s the backbone of long-term SEO success. By focusing on guest posting, quality article marketing, and strategic press releases, you build authority naturally and future-proof your site against algorithm updates. Consistency, authenticity, and relevance remain the true winning formula.
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