If I told you that you could improve your website immensely just by changing how things work, it’d be really nice to be able to improve your website easily.
Tip: Many case studies show that small usability improvements can significantly increase conversions. For example, Basecamp simplified their landing page and saw a noticeable increase in signups without increasing ad spend.
If you look at things from the user’s perspective, it becomes quite clear how you can improve things. Just think about what really bugs you when you visit websites, and make sure your website isn’t doing that.
Tip: A research study by NN Group found that 70% of users leave a site because of poor user experience, not content. For instance, an e-commerce store reduced bounce rate by 40% after improving navigation labels.
Among the things that bug me and many other internet users is that there is a lack of simplicity amongst websites. Is your website simple? If not, you’re ruining everything.
Tip: Minimal design websites like Dropbox and Stripe grew rapidly because users could instantly understand what to do when they landed on the homepage.
A Simple Design
First and foremost, you have to start looking at things through the eyes of the reader. They don’t see things how you do. They don’t think like you do. You have to get on their level.
Tip: Use heatmaps (e.g., Hotjar) to analyze user interactions. One SaaS company discovered users never clicked their fancy sidebar menu because their content was buried under design elements.
Ultimately, you are trying to go for one thing and one thing only – simplicity. Simplicity will enhance your website in ways that you wouldn’t believe.
Tip: According to Google’s UX research, simple websites are perceived as more trustworthy and are ranked higher by users when making decisions.
All too often, a website’s design seems to bury the helpful stuff that the reader wants.
Tip: Amazon’s product pages look cluttered, but they prioritize action elements: reviews, price, and “Add to Cart”. Everything else is secondary.
Imagine going to your favorite website. All of the stuff you want to find is easy to locate, right? You don’t have to go digging into everything to find what you want, right?
Tip: Netflix uses simplicity to keep users engaged: categories are auto-recommended, and primary actions are reduced to “Play” and “Next Episode.”
Is there little content and all design? I’d rather have a website that’s ugly but has a ton of content. Seriously. That’s how it should be.
Tip:Craigslist is a perfect example. It looks outdated, but its simplicity generates billions of pageviews monthly, proving usefulness beats aesthetics.
Keep the design simple. If you can make it look good and function, then do it – but don’t force it.
Tip: Apple and Canva succeeded by combining clean design with usability. Their simplicity is intentional and strategically engineered—not accidental.
Is your website following that principle? Is your website embracing bulky chunks of nothingness that doesn’t help your reader? Are you giving them exactly what they want? If not, you’re killing your website. It’s time to change.
Tip: A small Indian fintech startup cut homepage content by 60% and increased leads by 3x because users finally understood their service.
Put Things in Front of the User
I’m talking about a completely new way of tackling your website. I think I can speak for the majority of internet users when I say that I’m tired of looking through five or six pages just to do the one thing I want to do.
Tip: Research shows every extra click reduces conversion by 20%. Amazon’s “1-Click Buy” feature increased sales dramatically by reducing friction.
If you are offering a service, put the “Sign Up” button right in front of the reader’s face. Don’t make the user jump through hoops just to get from point A to point B.
Tip: SaaS brands like HubSpot and Notion place CTA buttons upfront and use simple onboarding to reduce drop-offs.
You’ve probably tried to register for a service, but were lost when it came to actually trying to do so. This is frustrating for everyone – you aren’t alone.
Tip: A UX audit of a government site reduced form fields from 21 to 8, increasing completion rate from 42% to 81%.
If you offer a newsletter, put a signup form where they can see it. The goal is to keep the reader from having to search. The user should not have to go from Homepage -> Newsletter page -> Newsletter form. It should be Homepage -> Signup form.
Tip: MarketingProfs added an above-the-fold signup form and increased email subscriptions by 50% in the same traffic.
A New Mindset
This is what you have to keep in mind – just keep it simple. Whether you are coding, designing, or writing, keep things simple. Your website will improve immensely.
Tip: The concept of “Don’t make me think” from Steve Krug’s book is widely used in UX. Any cognitive load forces users to leave.
Remember that your function on your website is likely to help your readers. Don’t stray from that – make things as simple as they could possibly be, so that your users have to do as little as possible.
Tip: A digital marketing agency redesigned content for readability (shorter lines, bullet points) and improved average session duration by more than 2 minutes.
Let this be your new mindset. Love it. Embrace it. Learn from it. Use it.
Tip: Simplicity is not a trend; it’s a business strategy. Startups like Swiggy, Zomato, and Cred scaled quickly by combining great UX with minimal friction.
Conclusion
Simplicity is one of the most effective ways to improve website engagement, conversions, and user satisfaction. When users find what they need quickly and without friction, they return more often and convert faster.
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