Description: Used by over one billion users every month, Instagram has become a phenomenon of our time. This article discusses Instagram marketing which can lead to success on the most famous social media platform right now.
Instagram Marketing
Instagram has become a premier social media channel for digital marketers to promote brands and products. Its rise has led to Instagram marketing becoming an entire field unto itself.
Instagram sets itself apart from the likes of Facebook due to its high engagement rate. Data shows that Instagram’s engagement rate is ten times higher than Facebook and astonishingly 84 times higher than Twitter.
From small businesses to large MNCs, everyone is using Instagram marketing to drive growth and promotions. According to Instagram itself, 80% is its users follow atleast one business account.
Do check: Importance Of Instagram For B2B Businesses
In this article, we will look at some tools to optimize Instagram marketing.
Awario
Awario is an analytic tool for evaluating social media engagement. One of the most popular Instagram tool used by famous influencers and businesses, Awario allows users to track their mentions across social media channels, blogs, and news websites. Along with tracking mentions, it can further go behind the data to analyze the sentiment behind these mentions as well.
Besides mentions, it also tracks growth in followers and engagement and tracks the performance of competitors. As far as Instagram marketing is concerned, Awario is a must-have for every digital marketer.
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Do check: Social Media Marketing 2020: Tips to Succeed on the Biggest Platforms
Canva
Canva is an online design tool which allows users to create top quality Instagram posts and stories. For small businesses which cannot afford a graphic designer, Canva is a great tool to create trendy social media posts.
Instagram marketing is as good as dead without stylish images which make an instant impact of users and drive engagement. Canva offers a ton of templates and easy to understand tools which allow non-designers to easily create appealing posts.
Canva is a free tool and thus practically a no-brainer for small companies to use and optimize their Instagram marketing strategy.
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Do check: How to improve social branding in 2020?
Grum
Grum is a third part Instagram tool which allows users to schedule their posts. For companies with a long term Instagram marketing plan laid out months ahead of time, Grum is a useful tool. Users can post across multiple Instagram accounts of theirs through Grum. It is not a free tool, but Grum does offer a three-day free trial.
Iconosquare
Iconosquare is a social media tool which allows digital marketers to track the engagement and performance of posts on Facebook and Instagram. It is unique because it can predict the best times for a particular user based on data of previous posts and behavior of the target audience. Besides analysis, Iconosquare can also be used for scheduling posts. It is a wholesome tool for Instagram marketing with its wide array of functionality.
Soldsie
For E-commerce businesses, Soldsie is an essential tool to have. Using Soldsie, a business can upload images of products on their Instagram account. Customers registered with Soldsie can comment and Soldsie then takes over the transaction part.
The novelty of this Instagram tool is the ability to cut down on the buyer’s cycle drastically. Turning user engagement into direct money is a dream from an Instagram marketing standpoint, and Soldsie provides just that.
Do check: Top 3 Ways To Use Social Media For ORM
Hashtags for Likes
Hashtags for Likes is a simple social media tool which suggests trending hashtags likely to pay dividends in terms of likes and engagements. Brands need to remain updated with the latest trends of their industry and other societal happenings, and Hashtags for Likes provides the perfect solution for this.
As an Instagram tool, it can be helpful for growing engagement if a brand is looking to find new customers from a certain niche. It is thus a good addition for a company’s Instagram marketing plans.
Social Rank
Social rank allows digital marketers to closely analyze their audience. Most social media strategies are hinged upon growing followers and ratcheting up engagement. As an Instagram tool, Social Rank helps brands to identify the people they can reach out to while also keeping a close eye on current followers.
About the Author – Gaurav Heera is a well-known content strategist and digital marketing entrepreneur. He currently heads operations at DelhiCourses.in, a place ranked #1 as digital marketing institute in Delhi. The institute also offers courses in other fields such as cyber security, business analytics, and cloudcomputing
