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<\/p>\nWhen the discussion comes to fulfilling your On-page SEO needs, and link building efforts, there is nothing in SEO which is as perfect as creating a high-quality content marketing plan. Many of us might say that content marketing or article marketing is an outdated process of generating links, but as per my research, spreading trustworthy content automatically helps in getting tons of in-links.<\/p>\n
Additionally, Fresh content distribution across multiple platforms not only attracts backlinks but also strengthens brand recall, giving your domain more authority signals over time.<\/p>\n
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It is all about perfect leadership, and managing the process at a specific point. Why plan to build links when you have the power to build an army?<\/p>\n
So the main topic here is: which one is better \u2014 article marketing or guest posting? Let\u2019s discuss in detail.<\/p>\n
I\u2019d explain to you in detail. I\u2019ve worked on a couple of keywords to help my client rank and I\u2019ve used both Article Marketing and Guest Posting Techniques. Let me go with in-depth analysis.<\/p>\n
I\u2019ve worked for Cordell Estimator V4 which is one of the best estimation software tools for construction projects. My goal is to drive some quality traffic for that site and so, it reflects the fact that we must rank on the first page of Search Engines.<\/p>\n
I\u2019ve started building some initial links via the commenting system regularly, and checked the rankings. Well, I was shocked as the website hadn\u2019t gained any power \u2014 it climbed only 2 points up after 7 days of work.<\/p>\n
Then, I\u2019ve decided to choose an Article Marketing strategy. Please note that I don\u2019t use any sort of black-hat techniques. I have a list of 150+ Page Rank 1+ instant approval directories. I\u2019ve posted in all of them and waited for a week again. Now the result was a little depressive. The website dropped in SERPs from Page 3 to Page 7. Well, I didn\u2019t give up. I decided to get some authority links from Ezine, Squidoo, HubPages, GoArticles, and SooperArticles. I managed to pull some quality links from these sites. In just 3 days after getting links, the SERPs were quite surprising and the site jumped to Page 1, but didn\u2019t stay there for long time as it dropped to Page 2 in a couple of days.<\/p>\n
A similar situation happened with an Indian SaaS startup I consulted in 2023. They heavily relied on mass article submissions and initially saw ranking drops. But once they shifted to publishing 5 high-quality guest posts on niche SaaS blogs with strong domain authority, their organic traffic jumped by 68% in 21 days. The CEO mentioned that the credibility received through these guest posts resulted in 3 big enterprise leads \u2014 proving again that guest posting delivers both SEO value and real business results.<\/p>\n
Then, I decided to choose Guest Posting and Web 2.0 posting. I\u2019ve posted a few guest posts on around 10 Page Rank 0+ sites including a couple of Page Rank 4 sites. The rankings kept improving and now the site ranked on the First Page. To stay safe, I managed to promote the site on a few Social Bookmarking sites like Google Plus, Facebook, Twitter, Pinterest, and Delicious.<\/p>\n
Next, I applied the same strategy for my Authority Domain which is 4 years old, but the results were quite surprising as the blog ranked really well just after the commenting task. I\u2019ve written an article on How to Create Ringtones for iPhone and tried to rank. There are many top competitors for me like Mashable, TechCrunch, and a few other authority domains and iPhone-based blogs. I thought it would be a tough game for me to rank for my keyword \u201cHow to create ringtones for iPhone.\u201d<\/p>\n
I ranked over all these websites with just a couple of High Page Rank Do-Follow links which I received with my secret white-hat SEO technique. So, your ranking aspects also depend on your domain age or authority as my \u201cHow to create ringtones for iPhone\u201d is the best example. It proved that Article Marketing is not dead, but Guest Posting carries much more value than any other links in the web world.<\/p>\n
Additionally: Guest posting works extremely well today because it transfers both authority and audience trust. When a reputable publication publishes your content, readers see you as an expert, making your backlinks far more meaningful.<\/p>\n
So, it reflects the fact that the logic is simple: now the quality of links matters, not the quantity. If you have a blog or website, and it happens to be one of the popular sites that gets a fair amount of traffic, then you can always create a buzz over the web by posting a powerful topic.<\/p>\n
I have to immediately kick out bulk article marketing from the equation; here is the reason:<\/p>\n
Most readers on the World Wide Web always give importance to fresh and unique content. If the readers know that you are the one from whom the users can expect fresh content on a regular basis in the form of guest posts, there are 90 percent chances of sharing the content over FB, Twitter, and other social media sites.<\/p>\n
When the discussion comes to selecting the best option \u2014 guest posting or article marketing \u2014 here are the contrasting features:<\/p>\n
Considering my personal experience, I\u2019d vote for Guest Posting ahead of Article Marketing. Because Google is keen not to encourage any sort of black-hat methods. After Panda rolled out, most Internet Marketers accepted the fact that Article Marketing \u2014 which was at its pinnacle point \u2014 was almost killed with the latest algorithmic changes. I don\u2019t want to say that Article Marketing is dead, but the impact was definitely reduced. Google is currently considering quality of links over quantity.<\/p>\n
So, go ahead and try out article marketing as well as guest posting, and let us know what worked better for you in the form of your valuable comments.<\/p>\n