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<\/p>\nPress releases are an underutilized tool for a business on the internet. A press release is generally a written communication that announces something newsworthy about your company, product, or alerts media about a newsworthy event. With the advent of the internet, press releases can be distributed instantaneously to many different distribution services.<\/p>\n
Doing so can help drive traffic to a website and let customers and other businesses know about something that’s going on within your company. When growing an online business, press releases can help give you a \u201cleg up\u201d in getting your name out to the internet masses.<\/p>\n
Additionally: Online press releases not only reach media outlets but also appear in search engines, giving your announcement long-term visibility unlike traditional one-time publications.<\/p>\n
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Learning a little bit about keywords and search engine optimization can go a long way in bringing increased traffic to your website when your press release utilizes both. If your business targets beeswax candles for example, a press release that utilizes that word will be picked up by search engines such as Google much quicker, allowing for more people to actually read your press release about your newest beeswax candle.<\/p>\n
A small eco-friendly skincare brand launched a press release announcing its new biodegradable packaging. Within 48 hours, the release was picked up by several green lifestyle blogs and local digital news outlets. The brand saw a 35% spike in website traffic and a 22% increase in sales over the next week. This demonstrated how a single well-written, newsworthy press release can create real commercial impact.<\/p>\n
By submitting a press release for an online business you have the ability to reach more target audiences that include regular consumers, traditional types of media like newspapers, and online media such as social sites and online news hubs. When you create a regular advertisement, the distribution will most likely not reach Twitter users. By distributing a press release, there are more opportunities to make sure it does reach that huge online readership.<\/p>\n
Additionally: Press releases can also be repurposed into blog posts, social media updates, newsletters, and pitches, multiplying the reach of a single announcement.<\/p>\n
Press releases help build your brand. The more newsworthy events you have, especially as you start out, the more press releases you are more than likely going to be able to distribute. Doing so gets your name out to different venues and customers and reminds them of your company multiple times.<\/p>\n
It sure beats out a \u201cGrand Opening\u201d sale that happens only once with the possibility that everyone will forget about your business afterwards. A press release about your new business just starting, followed by another press release regarding your expansion, a special offer, etc., will help increase your brand identity and advertise your name multiple times.<\/p>\n
Utilizing the unique angle that a press release takes, you can harness the power of social media sites like Facebook and Twitter, just to name a few. A traditional ad or press release isn’t going to be distributed to users of Facebook and Google, whereas an online press release can even be submitted to Twitter. Social sites are very important to any business today. The potential to reach millions more people is a \u201cno-brainer\u201d in today\u2019s online social media climate.<\/p>\n
An online press release gives the added benefit of creating back-links to the website or webpage that you desire. The search engines tend to \u201clike\u201d links to pages with good content. If you are announcing your new website, a link to that site will be distributed across the internet many times, often globally, and that will help to create more links to your site when distributed in this manner.<\/p>\n
You also have an option to join our Internet Marketing course, which may help you promote your business and services online. Comments are welcome in case of queries and suggestions.<\/p>\n