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<\/p>\nHas link building turned into content marketing? That\u2019s the buzz on the webinars at the moment. So \u2013 what is content marketing and how do you do it?<\/p>\n
You may also like to read: Optimize Blog Content for Social Media with These 4 Effective Tactics and Content Penalties and Confusions \u2013 Duplicate vs. Low Quality vs. Farming<\/p>\n
Additionally: With Google\u2019s algorithm becoming increasingly user-behavior focused, content marketing has naturally absorbed link building into a more holistic brand-building approach.<\/p>\n
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Content marketing is just another term for link baiting when all is said and done. You create outstanding content and people start to link to you because your content is so compelling. Remember, this is not just articles we are talking about here. In fact, the market for articles \u2013 which are stuffy and pretty obviously invalid even if they are interesting \u2013 ought to be slipping away as social media really takes hold. Blog posts and social media conversations are where you are going to make your links come alive, so start thinking about what you are putting in your blog.<\/p>\n
Probably not, not even if you think you are. Whether you employ an external copywriter to do your blogging for you (which requires either an exhaustive knowledge of your own industry or a remarkable facility for rewriting other people\u2019s content so it looks brand new), or do it yourself \u2013 there is very little you can say that will be wholly original. From the point of search engines, you simply need to be original in terms of word choice and order. In terms of human users, you have a much bigger problem \u2013 saying something fresh, a lot.<\/p>\n
See here\u2019s the big problem with all content creation \u2013 if you want it to have an effect it has to be repetitively original \u2013 and by that I mean it needs to sound fresh, say something unique, and be created on a horrifyingly regular basis.<\/p>\n
A software-as-a-service startup in Gurgaon struggled to rank for its core keywords due to heavy competition. Instead of building links manually, they published one insightful blog post per day for 60 days\u2014each packed with real data, screenshots, and actionable insights. By the end of two months, their blog posts had naturally earned over 140 backlinks from tech writers and niche influencers. Their organic traffic increased by 118%, demonstrating that consistent originality\u2014even in small doses\u2014wins more long-term links than aggressive link building.<\/p>\n
So what are you going to do? On the one hand you can spend hours every day writing your own blogs, which will generate a load of followers for you because you are the expert in your field; and on the other you can employ someone else to do it, which as noted gives you the quantity without a guaranteed quality.<\/p>\n
Look on the bright side. You\u2019re a figure of influence in your industry, so put that influence to good use. Get into the habit of writing one blog post per day at the end of your day, say, so it\u2019s the last thing you do. You\u2019ll find that the act of writing your blogs frees your mind to think more clearly about your industry and the issues affecting it \u2013 which will result in a series of properly interesting posts that attract the attention you want them to.<\/p>\n
Additionally: Blogging daily strengthens your authority signals\u2014Google\u2019s E-E-A-T factors (Expertise, Experience, Authoritativeness, Trustworthiness) improve significantly when readers repeatedly engage with fresh insights from the same creator.<\/p>\n
If there is a difference it is simply one of emphasis on social media rather than on more traditional streams of SEO endeavor. Practical upshot \u2013 no difference, just another buzzword to get used to. And as we are all moving firmly into the arena of social media marketing there isn\u2019t really even a need to talk about the old stuff anymore. So: content marketing is the new link building just like social media is the new Internet. Let\u2019s get used to it and move on.<\/p>\n
You are no longer a link builder. You are a link creator. And you do that by having the best \u2013 i.e. the snappiest, most pithy and informative \u2013 under your control. So actually the march of Internet progress has left us exactly where we were three years ago. Content is still king and however much you hate that phrase you are going to have to learn to love it. The revolution is the same revolution that has been going on ever since we stopped pumping billions of fake tags into our HTML and started trying to engage with our end users. Create the best content you can as much as you can and the links will create themselves.<\/p>\n