{"id":1201,"date":"2017-06-21T12:00:44","date_gmt":"2017-06-21T06:30:44","guid":{"rendered":"http:\/\/www.delhicourses.in\/blog\/?p=1201"},"modified":"2025-12-13T14:31:20","modified_gmt":"2025-12-13T09:01:20","slug":"post-panda-adjustments-explained","status":"publish","type":"post","link":"https:\/\/delhicourses.in\/blog\/post-panda-adjustments-explained\/","title":{"rendered":"Post Panda Adjustments Explained: Content, Link Building & SEO Survival Guide"},"content":{"rendered":"

The SEO world continues to be abuzz with talk of Google\u2019s Panda. Few algorithm updates have inspired such equally vocal praise, speculation, and disdain. While the update has been primarily labeled a \u201ccontent update,\u201d the updates (which continue to launch) actually cover a wide variety of areas. Most web developers with niche websites and blogs will need to make some adjustments to continue ranking well in search engines, while many might just need to keep doing the good work they\u2019re doing. There are some basic points you need to keep in mind with Panda: content must be written from an expert point of view, must be organized in an intelligent way, and must<\/strong> be valuable to the average Internet reader. But rather than summarizing the same points you\u2019ve probably heard for the past few months, let\u2019s take a look at some very specific adjustments you might need to make to retain your website traffic.<\/p>\n

Additionally<\/strong>: One important mindset shift after Panda is to stop creating content purely for search engines and instead focus on solving real user problems in depth. Content that answers queries completely and clearly tends to perform better long term, even after multiple algorithm updates.<\/p>\n

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Link Building Changes Post-Panda<\/h2>\n

In a list of 10 recent algorithm changes published by Matt Cutts earlier this month, one update stood out in particular, because I see it so often in SEO \u2014 de-duplicating boilerplate anchors. Boilerplate links are usually site-wide navigation links (like the sidebar on any given website) or markups like your header and footer. Some websites, especially those that some might consider unsavory, like gambling and porn, use such links as their primary link-building methodology. The idea is to buy links on a website\u2019s sidebar using the same anchor text, typically something for which you\u2019d like to rank.<\/p>\n

Using a quick example, let\u2019s say you operate a Clear Wireless affiliate site in Texas and would love to rank for the term \u201cCLEAR internet Houston,\u201d which would appear in hundreds of low-quality website sidebars linked just like I did here, only without any content surrounding it. This is also a common practice with link-building services that sell \u201c1,000 links for $49.99.\u201d<\/p>\n

In the past, this method would actually hold some promise, with the mentality being to throw thousands of links at a keyword for a low investment. Unfortunately, the recent Panda \u201cpatch\u201d makes this method a little counterproductive. It may still work for a while, but you can expect any positive results from using duplicate anchor text to slowly start diminishing into next year.<\/p>\n

Website Content Changes Post-Panda<\/h2>\n

If you haven\u2019t been buying sidebar links as your primary link-building strategy, you are wise beyond your years and have little to worry about on that front. But most web developers aren\u2019t as concerned with their link-building strategies in a post-Panda world as they are with their content, and rightly so. Google Panda has simply shredded some formerly powerful content farms and niche websites alike. Some of the biggest losers after Panda, according to a study performed by Sistrix right after Panda went live, were:<\/p>\n