![\"\"](\"http:\/\/www.delhicourses.in\/blog\/wp-content\/uploads\/2017\/05\/facebook.jpg\")
<\/p>\nOnline merchants are always on the lookout for the most profitable ecommerce platforms. With so many different platforms to choose from, it\u2019s easy for a novice online seller to get confused in deciding which one is best for their brand. High visibility and high traffic are imperative to landing sales. Of course, the more people your products are exposed to, the larger the potential customer base is. The key to online selling is drawing people in by getting and keeping their attention. On low traffic platforms this might be easier said than done. That\u2019s why so many people are flocking to social media sites and why selling on Facebook has become a hot new channel for merchants big and small.<\/p>\n
<\/p>\n
Facebook store<\/strong><\/p>\n Given it\u2019s popularity, Facebook is a potential boon for any type of ecommerce business. Facebook has over 500 million active users. Those users are connected to, roughly, 130 friends and 80 groups or pages each. In terms of exposure for your ecommerce business, you just can\u2019t ask for better odds than those. So what are the avenues of selling online through Facebook and which ones are the best? Let\u2019s take a look at the current available options.<\/p>\n Facebook Ads<\/strong><\/p>\n These are small ads that appear on the sidebar of the pages of your targeted audience. You can target anyone anywhere using keywords. Algorithms pair up your ad\u2019s keywords to those found on users\u2019 pages and displays them accordingly. The good thing about these ads is that you can target anyone you want to. The downside is you can\u2019t make them click the ad that\u2019s going to take them to your products.<\/p>\n Facebook Virtual Store Apps<\/strong><\/p>\n These apps are handy and easy to use. The integrate your products onto your Facebook page and display them for sale as they appear on other sites like Ebay, etc. The relative ease of installing, integrating and using these apps make them quite attractive. However, your customers have to allow the app access to their pages and then leave Facebook to complete their purchase, both of which can be huge turnoffs for prospective customers.<\/p>\n Facebook Fan Pages<\/strong><\/p>\n These pages are a super idea and a must-have for any ecommerce business. They are invaluable tools for raising awareness of your brand, offering promotions and getting your products out there. The downside to this avenue is the constant need to be engaging, updated and fresh. It takes a considerable amount of time to create and maintain a popular Facebook Fan Page and if you don\u2019t have the time and effort to devote to it, it really won\u2019t do you or your brand much good.<\/p>\n Facebook Storefront<\/strong><\/p>\n Creating an actual store within the Facebook page is the ideal situation for selling your products and services. It\u2019s one stop shopping for your customers without leading them on a wild goose chase of click this, click that or refresh the page to proceed. They can get in and get out fast \u2013 which is a very attractive attribute to online shoppers. However, like with the aforementioned methods, there\u2019s always a tradeoff. Going the Facebook storefront route takes away the social media aspect of the process in terms of being able to share, promote and interact \u2013 which is the very reason you considered Facebook for your ecommerce platform to begin with, right?<\/p>\n While some of these methods may work for some, they might not be beneficial to you. The key is to experiment with the various ways to sell on Facebook to find out which method is right for your brand in terms of potential profitability, ease of use and practicality. When you find what works, stick with it and cultivate it so that your social marketing campaign and your brand will flourish.<\/p>\n You can also join our Digital Marketing Course<\/a> to know more.<\/p>\n","protected":false},"excerpt":{"rendered":"Online merchants are always on the lookout for the most profitable ecommerce platforms. With so many different platforms to choose from, it\u2019s easy \n [...]<\/a>","protected":false},"author":1,"featured_media":1166,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-1245","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"yoast_head":"\n