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Understanding Why Thin Affiliate Sites Rank<\/h2>\n
Once you begin to dive into the factors that are making these sites rank, it\u2019s clear that they are manipulating their link graph. Finding a site that is only four months old with half a dozen pages but has over 4,000 links isn\u2019t hard to do. Quite simply, that level of links for a domain of that age just doesn\u2019t add up, and there is only one answer: comment spam, and lots of it.<\/p>\n
To me, there are two different types of comment-based link building: a sentence-long comment left after the searcher has read the post title, and comments that add something to the post. These types of links are typically found on sites that are running CommentLuv. The latter I have no issues with, as they are giving in order to receive. The first type is where I have problems, as it\u2019s clear they are simply trying to game the system. From what I can see, it\u2019s working\u2014the SERPs don\u2019t lie. These sites are getting the rankings they want, and they are putting very little effort in.<\/p>\n
How hard can it be to jump on Mechanical Turk and hire someone for peanuts who can just about string a sentence together in English? Very easy and very cheap.<\/p>\n
Ethical Link Building vs Spam Tactics<\/h2>\n
The real question I want to ask is: do we follow what we know to be the right way to build links? Do we ensure we are producing the best content possible so we know that our readers will find what they are looking for on our site? Or do we follow the crowd and start to spam every blog that will allow a comment? And where is Google in all this?<\/p>\n
Why are so many of these sites that are clearly rubbish and don\u2019t offer the searcher any value still ranking? I thought Google was now smart enough to filter out these sites. Most stick out like a sore thumb, and they are operating in some of the most profitable and well-publicized niches on the internet.<\/p>\n
So do we follow the crowd and build a site that could quite easily get burned by the next Google update, or do we stick with building links that involve time and effort? Do we build relationships with other sites in our niche? Do we spend hours crafting a guest post so we can get a link back to our site? Or do we just take the easy option and throw a comment at every blog that will accept one?<\/p>\n