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But the thing is how advertisers determine that you have a good and legitimate blog and your blog can worth their advertising expenses.<\/p>\n
Here are some ways to attract advertisers to your blog and websites.<\/p>\n
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Advertisers Evaluate Many Factors<\/h1>\n
Advertisers look at many things on your blog like Page Rank, Alexa Rank, Daily Page Views, Daily Unique Visits on your Blog, Traffic Sources, Traffic Location, Bounce Rate and average time spent by a visitor on your blog. These all are important, but traditional ways to judge a blog.<\/p>\n
(Today, advertisers also focus on audience demographics, niche relevance, and engagement rate.)<\/strong><\/p>\n A blog with 2,000 daily visits but high engagement (5 minutes avg)<\/strong> may attract better advertisers than a blog with 10,000 visits and high bounce rate<\/strong>.<\/p>\n Today social media is playing an important role in our daily life, and companies also want to advertise on a blog having a good social reputation. So it\u2019s important today to make a good social reputation. Try to make a huge social audience on social networking sites like Google Plus, Facebook and Twitter. It will definitely attract companies to advertise on your blog with high CPC and CPM.<\/p>\n (Many brands look for influencers with strong followership, even if their website traffic is modest.)<\/strong><\/p>\n A blogger with only 1,500 daily views<\/strong> but 50,000 Instagram followers<\/strong> received more brand sponsorships than a blogger with higher traffic but no social audience.<\/p>\n Prices are always a big concern for a buyer. Offering competitive prices always help a businessman to sell his products quickly in huge quantity, and same applies to blogs for their ad offers. Before placing any ad price, check what your competitors are offering. It will definitely help you to decide an appropriate and competitive ad price.<\/p>\n (Many advertisers negotiate rates based on CPM or monthly impressions.)<\/strong><\/p>\n Numbers show everything. Showcase your blog’s actual numbers on “Advertise With Us” page. You can highlight the following things:<\/p>\n Showcasing good reputation always attracts companies to advertise on your blog. But remember one thing, that the numbers you’re showing on your blog must be original. You can change them accordingly as your blog is growing.<\/p>\n (Fake numbers reduce trust and can lead to long-term revenue loss.)<\/strong><\/p>\n Provide different options to companies to place ads. You can offer top-header bar, sidebar and footer for this. You can also offer different size advertisements to offer more options.<\/p>\n (Flexible ad placements increase chances of closing a deal.)<\/strong><\/p>\n Showing relevant ads on your blog is always good for advertisers as well as for your blog\u2019s health. If you have a technical blog, then try to offer tech stuff on it. There is very simple math behind it that if you have a tech blog, then most of the visitors that come to your site will be technical, and it would be easy for you to sell tech stuff. Getting more sales through your site will make your blog more preferable in the eyes of companies.<\/p>\n (Relevant ads also increase CTR, improving advertiser satisfaction.)<\/strong><\/p>\n Updating your site regularly makes it legitimate in the eyes of search engines as well as in the eyes of companies who are wondering about ad spaces. It also helps a lot to increase visitors on your website.<\/p>\n (Consistency signals quality, increases crawl frequency, and attracts repeat visitors.)<\/strong><\/p>\n I know most of the bloggers do not like offering bonus and trials, but I have many friends who offer bonus and trials on their sites and this thing helps them to get advertisements quickly. You can also try it if you are getting difficulties finding an appropriate advertiser for your website.<\/p>\n (Free trials reduce risk for advertisers and often convert into long-term deals.)<\/strong><\/p>\nReal Example:<\/strong><\/h3>\n
\nSocial Media Reputation<\/h1>\n
Real Example:<\/strong><\/h3>\n
\nCompetitive Prices<\/h1>\n
\nShowcase Your Blog Reputation<\/h1>\n
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\nBe Optional<\/h1>\n
\nAds Relevancy<\/h1>\n
\nRegular Updates<\/h1>\n
\nBonus and Trials<\/h1>\n
\nCase Studies<\/h1>\n
Case Study 1: Tech Blog Monetization (USA)<\/strong><\/h3>\n