![\"\"](\"https:\/\/delhicourses.in\/blog\/wp-content\/uploads\/2014\/06\/traffic-dropped-1-1.jpg\")
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What not to do with Your Blog<\/h1>\n
\n1. Inbound Spam Links<\/h2>\n
Inbound spam links can completely damage a blog or a website overnight. Many webmasters and bloggers buy paid links from high PR sites. They forget that high PR sites do not always mean high authority sites. There is a huge difference between high PR and high authority sites. Anyone can increase its site\u2019s PageRank by getting do-follow links from other high PR sites, but that does not mean that the site is high authority and high quality.<\/p>\n
A high-quality and high-authority site must have the following:<\/p>\n
- \n
- At least Google PR1 (means the site has quality content and quality backlinks)<\/li>\n
- Alexa Rank below 50,000 (means the site has a good volume of daily visitors)<\/li>\n
- More than 100 pages indexed in search engines (means the site is large and legitimate)<\/li>\n
- Updated at least twice or thrice a week (regular updates build authority)<\/li>\n
- Age of the site (old is gold applied here)<\/li>\n<\/ul>\n
If your site is getting unnatural or unwanted backlinks, you can use Google\u2019s Disavow Tool to remove such links from Google.<\/p>\n
Tip:<\/strong> Case study \u2013 A travel startup bought 300 paid homepage links in 2017. Within 15 days, traffic dropped from 2,000\/day to 200\/day. After disavowing links and cleaning profile, recovery took 4 months.<\/p>\n
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<\/h2>\n2. Outbound Link Spamming<\/h2>\n
Here comes the second most important thing. I saw many site owners selling links to earn money. It might look like a good way to monetize a blog, but Google is against selling links. I can give you examples of many sites that were killed overnight due to link selling.<\/p>\n
A do-follow link on your site pointing to another is considered an unnatural link. Mostly these kinds of links appear in sidebars and footer sections. I strongly recommend you to stop such activities to protect your site from Penguin. If you are doing this, remove such links immediately or add a no-follow tag to them.<\/p>\n
Tip:<\/strong> Example \u2013 In 2015, a popular smartphone review blog in India sold 20 sidebar links monthly. After a Penguin refresh, it lost 70% traffic and Adsense income dropped from \u20b945,000 to \u20b98,000 per month.<\/p>\n
\n3. Link Relevancy<\/h2>\n
The third most important thing is link relevancy. Backlinks are very important to rank a website in terms of SEO, but it doesn\u2019t mean that you should create links anywhere. Relevant link building means getting links from sites similar to your niche.<\/p>\n
For example, if you have a technology-related blog, it will be better for your blog\u2019s health if it gets links from technology-related sites.<\/p>\n
Tip:<\/strong> Case study \u2013 A health blog created 200 backlinks from gaming websites. None of the keywords ranked. Later, it built 20 high-quality links from health blogs. Within 90 days, organic traffic grew from 50\/day to 900\/day.<\/p>\n
\nConclusion<\/h1>\n
If you are creating backlinks for your site then remember the following things:<\/p>\n