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First Phase of Keyword Optimization<\/h2>\n
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If you\u2019re going to work on a new project, either your own or your client\u2019s website, it\u2019s very important to start with long tail keywords. But the question is: why start with long tail keywords? Let me explain. Long tail keywords are keywords that are easy to optimize and have very less competition. It\u2019s very easy to get a top position with a long tail keyword because there is low competition.<\/p>\n
Actually, when your site starts getting position in SERP, then you\u2019ll definitely start getting queries and business. According to my experience, your site will get top 10 to top 3 position within a month or two. After getting results, you will not get frustrated with your work. Short tail or high competitive keywords take at least six months to grab a position.<\/p>\n
I saw many webmasters get frustrated during this long period so it\u2019s better to start with a long tail keyword. This strategy also works great with pay-per-click campaigns because due to low competition, you need to pay a small amount for the clicks you receive.<\/p>\n
Tip:<\/strong> In a SaaS startup case study, a company first targeted “CRM software for real estate agents in Delhi” instead of “CRM software”. This drove targeted traffic with a low cost per click (\u20b98\u2013\u20b912), leading to 15 paid trials in 45 days.<\/p>\n After getting position with long tail keywords, now the time is to go for medium competition or medium tail keywords. After working with the first phase, your site is already optimized for on-page and off-page and indexed in major search engines like Google and Yahoo. Now you do not need to work very hard for medium competitive keywords. You just need to spend around two months and your site will get at least a top fifth position.<\/p>\n
\nSecond Phase of Keyword Optimization<\/h2>\n