\n
![\"\"](\"https:\/\/delhicourses.in\/blog\/wp-content\/uploads\/2017\/06\/google-panda.jpg\")
<\/h1>\nPoint 1<\/h1>\n
Let\u2019s start with point 1 ha! Well, it\u2019s obvious. According to Google and other major search engines, a site with a specific topic always ranks higher than a site with multiple niches. If you\u2019re in the internet marketing industry then I hope you\u2019re very much aware of article directories. Maybe you already noticed this thing that articles available in any authority site (article directory) do not have a good position in SERP. It\u2019s just because these article directories have multiple niches available and they are not writing informative articles. But if a specific niche blog writes something, that post always ranks higher. It simply means that Google and other major search engines prefer specific niche websites. The same thing happened last month (May\/2014). A boost has been given to such specific niche websites and this is the first thing that happened in this update.<\/p>\n
Tip:<\/strong> A well-known case study is Backlinko<\/strong>, which only publishes SEO-focused content. Despite having fewer posts, it ranks extremely high and generates millions of visits yearly because of niche specialization. Meanwhile, multi-topic blogs often struggle to rank.<\/p>\n Matt clearly mentioned that it\u2019s not important that you\u2019re sharing your content or not but the important thing is who else is sharing your content. If other users are sharing your content then your site\u2019s ranking will definitely get a boost in its ranking.<\/p>\n
\nPoint 2<\/h1>\n