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If you look at things from the user\u2019s perspective, it becomes quite clear how you can improve things. Just think about what really bugs you when you visit websites, and make sure your website isn\u2019t doing that.<\/p>\n
Tip:<\/strong> A research study by NN Group found that 70% of users leave a site because of poor user experience, not content. For instance, an e-commerce store reduced bounce rate by 40% after improving navigation labels.<\/em><\/p>\n Among the things that bug me and many other internet users is that there is a lack of simplicity amongst websites. Is your website simple? If not, you\u2019re ruining everything.<\/p>\n Tip:<\/strong> Minimal design websites like Dropbox<\/em> and Stripe<\/em> grew rapidly because users could instantly understand what to do when they landed on the homepage.<\/p>\n First and foremost, you have to start looking at things through the eyes of the reader. They don\u2019t see things how you do. They don\u2019t think like you do. You have to get on their level.<\/p>\n Tip:<\/strong> Use heatmaps (e.g., Hotjar) to analyze user interactions. One SaaS company discovered users never clicked their fancy sidebar menu because their content was buried under design elements.<\/p>\n Ultimately, you are trying to go for one thing and one thing only \u2013 simplicity. Simplicity will enhance your website in ways that you wouldn\u2019t believe.<\/p>\n Tip:<\/strong> According to Google\u2019s UX research, simple websites are perceived as more trustworthy and are ranked higher by users when making decisions.<\/p>\n All too often, a website\u2019s design seems to bury the helpful stuff that the reader wants.<\/p>\n Tip:<\/strong> Amazon\u2019s product pages look cluttered, but they prioritize action elements: reviews, price, and “Add to Cart”. Everything else is secondary.<\/p>\n Imagine going to your favorite website. All of the stuff you want to find is easy to locate, right? You don\u2019t have to go digging into everything to find what you want, right?<\/p>\n Tip:<\/strong> Netflix uses simplicity to keep users engaged: categories are auto-recommended, and primary actions are reduced to \u201cPlay\u201d and \u201cNext Episode.\u201d<\/p>\n Is there little content and all design? I\u2019d rather have a website that\u2019s ugly but has a ton of content. Seriously. That\u2019s how it should be.<\/p>\n Tip:<\/strong> Craigslist<\/em> is a perfect example. It looks outdated, but its simplicity generates billions of pageviews monthly<\/strong>, proving usefulness beats aesthetics.<\/p>\n Keep the design simple. If you can make it look good and function, then do it \u2013 but don\u2019t force it.<\/p>\n Tip:<\/strong> Apple and Canva succeeded by combining clean design with usability. Their simplicity is intentional and strategically engineered\u2014not accidental.<\/p>\n Is your website following that principle? Is your website embracing bulky chunks of nothingness that doesn\u2019t help your reader? Are you giving them exactly what they want? If not, you\u2019re killing your website. It\u2019s time to change.<\/p>\n Tip:<\/strong> A small Indian fintech startup cut homepage content by 60% and increased leads by 3x because users finally understood their service.<\/p>\n I\u2019m talking about a completely new way of tackling your website. I think I can speak for the majority of internet users when I say that I\u2019m tired of looking through five or six pages just to do the one thing I want to do.<\/p>\n Tip:<\/strong> Research shows every extra click reduces conversion by 20%. Amazon\u2019s \u201c1-Click Buy\u201d feature increased sales dramatically by reducing friction.<\/p>\n If you are offering a service, put the \u201cSign Up\u201d button right in front of the reader\u2019s face. Don\u2019t make the user jump through hoops just to get from point A to point B.<\/p>\n Tip:<\/strong> SaaS brands like HubSpot<\/em> and Notion<\/em> place CTA buttons upfront and use simple onboarding to reduce drop-offs.<\/p>\n You\u2019ve probably tried to register for a service, but were lost when it came to actually trying to do so. This is frustrating for everyone \u2013 you aren\u2019t alone.<\/p>\n
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<\/h2>\nA Simple Design<\/h2>\n
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\nPut Things in Front of the User<\/h2>\n
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