So let\u2019s recap:<\/p>\n
- \n
- niche topic: you\u2019ve got one<\/li>\n
- buyers\/advertisers exist for this topic<\/li>\n
- available affiliates<\/li>\n
- keyword-rich title picked for blog<\/li>\n
- keyword domain availability checked<\/li>\n
- decision made to purchase the keyword domain<\/li>\n
- READY TO GO!<\/li>\n<\/ul>\n
Not quite!<\/p>\n
Your next step is to decide whether you want to use Blogger or WordPress as your host<\/strong>. Things to consider:<\/p>\n
\n![\"\"](\"https:\/\/delhicourses.in\/blog\/wp-content\/uploads\/2016\/12\/wordpress-vs-blogger.jpg\")
<\/h2>\nwww.blogger.com<\/h2>\n
What\u2019s good about Blogger:<\/h3>\n
a) Easy to set up.<\/strong> Everything is done for you. You just open a Blogger account, register your blog, go through the tutorial, set up your specifications and you are ready to go. All this should take no more than two hours; I know some people who have done it in half an hour!<\/p>\n
b) No need to know HTML (that\u2019s a whole different internet language that webmasters are \u201cwhiz-bang\u201d kids at, but not you and certainly not me).<\/p>\n
c) No need to worry whether you have a cPanel or how to use FTP.<\/p>\n
d) No need to know when to upload and when to download \u2014 yes Virginia, there is a difference!<\/p>\n
e) FREE! Unlimited number of blogs.<\/p>\n
\nThe downside of Blogger:<\/h3>\n
a) There is a limited selection of templates<\/strong>.<\/p>\n
b) Tabbed pages are not an option<\/strong>.<\/p>\n
c) If you have a problem and need technical support, they expect you to rely on the forum for your answers \u2013 i.e., there does not appear to be a way to connect with Google staff to help you with any technical problems you may be having.<\/p>\n
d) Changes\/additions you make sometimes don\u2019t take<\/strong>. As an example, if you look to the right-hand side of this blog, you will notice that there are two gaps. Those gaps are supposed to be carrying Google ads, but for some reason, I have not been successful in having them take.<\/p>\n
\nReal Example (Added)<\/h3>\n
A popular food blog started on Blogger in 2018 because of its simple setup<\/strong> and the ability to publish quickly. However, as the blog grew to 50,000 monthly visitors, the owner struggled to customize layouts or integrate ecommerce features. This limitation eventually forced a costly migration to WordPress<\/strong>, causing temporary loss of rankings and traffic.<\/p>\n
Lesson:<\/strong> Blogger is perfect for early-stage publishing, but scaling may require migration later.<\/p>\n
\nwww.wordpress.com<\/h2>\n
What\u2019s good about WordPress:<\/h3>\n
a) Looks more like a website<\/strong><\/p>\n
b) Functions more like a website<\/strong><\/p>\n
c) Many more templates available<\/p>\n
d) Many more options<\/p>\n
e) Professional bloggers’ choice<\/strong><\/p>\n
\nDownside of WordPress:<\/h3>\n
a) Not as much of a point-and-click system.<\/p>\n
b) Offers two programs \u2013 one much more like Blogger; the other (the one with many more options) requires at least a familiarity with HTML, FTP and cPanel.<\/p>\n
c) Up to three blogs free<\/strong> (after that it\u2019s fee-based).<\/p>\n
\nCase Study (Added)<\/h3>\n
A Delhi-based digital marketing trainer launched a blog on self-hosted WordPress<\/strong> in 2020. Because of fast hosting, SEO plugins, and advanced customization, the blog hit 100,000 organic visitors in the first year<\/strong>. However, the owner admitted that the initial technical setup was overwhelming and required hiring help.<\/p>\n