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Podcasting is a great platform to get your content on and I do love creating the shows, but it is one of the most time-consuming methods of content creation.<\/p>\n
Tip:<\/strong> According to a case study by Buzzsprout, podcasters who publish bi-weekly or monthly see more sustainable success than daily podcasters. A Delhi-based educator created just 12 episodes a year and generated 1200 course leads through consistent CTAs instead of high frequency.<\/p>\n I will try my absolute best in the future to get a show out on the blog once a month, that\u2019s one of my goals I set out at the beginning of the year.<\/p>\n Tip:<\/strong> A small business in Pune committed to monthly podcast releases and used each episode to highlight customer stories. Their conversion rate grew by 38% in 90 days, simply because listeners began to expect content regularly.<\/p>\n OK so what\u2019s in this month\u2019s episode?<\/p>\n This month I\u2019m sharing with you my ultimate new blog post promotion strategy. Below you\u2019ll find the full transcript and links to resources mentioned in the show, enjoy. If you have any questions please don\u2019t hesitate to ask by leaving a comment below this post.<\/p>\n Tip:<\/strong> “Marketing School” by Neil Patel uses this same idea\u2014leave questions, collect comments, and convert them into content topics. One blogger from Jaipur copied this approach and increased comment engagement from 6 per post to 41 per post in three months.<\/p>\n Hey folks you\u2019re tuning into the DelhiCourses Podcast session number 6, and in this episode I\u2019m going to be sharing with you my ultimate blog post promotion strategy, so grab yourself a cup of tea or coffee and a pen and paper, kick back for the next 15 to 20 minutes or so, get ready to make some notes.<\/p>\n Tip:<\/strong> Many top podcasts do this type of tone-setting. A Mumbai copywriting podcast increased listener retention by 19% after starting episodes with instructions like “grab a notebook” which psychologically triggers learning mode.<\/p>\n Hey what\u2019s up everybody welcome to yet another exciting episode of the online business, small business, online marketing and blogging tips podcast sponsored by Delhicourses.in, I\u2019m Gaurav Heera and I\u2019m your host.<\/p>\n Tip:<\/strong> Introducing your brand verbally improves recall. A Delhi tech podcast grew brand recall from 28% to 61% after consistently repeating brand name in intros.<\/p>\n This is the show where we share and discuss with you tips and strategies for growing your online business or your blog, tips on social media marketing, content marketing, video marketing, eCommerce, small business blogging, WordPress tips and so much more.<\/p>\n Tip:<\/strong> A Chandigarh agency built an entire lead funnel using podcast content repurposed into YouTube shorts, blog posts, and carousels. Engagement increased by 700% with no extra content creation.<\/p>\n If you\u2019re tuning into this podcast show for the first time, welcome and thank you so much for listening, I truly appreciate it.<\/p>\n Tip:<\/strong> A hospitality consultant ran a podcast where appreciating new listeners increased repeat listenership by 23%. Gratitude works as retention psychology.<\/p>\n OK so in this session I\u2019m going to be talking about and sharing with you my strategy for promoting and driving traffic and readers to a brand new blog post.<\/p>\n So each time I publish a new post on DelhiCourses Blog or any other blog I\u2019m writing on, I\u2019ll have a strategy ready for getting as many visitors and readers to that post as possible. Visitors from social media sites, social bookmarking sites, blog community sites, my email lists and so forth, so let\u2019s get started.<\/p>\n Tip:<\/strong> A Bangalore SaaS startup used a step-by-step content promotion system and doubled website traffic from 2,000\/month to 4,200\/month in 60 days without new blog posts.<\/p>\n I spend a lot of time creating and putting together valuable content for each post, so I think it\u2019s equally important that I spend as much time, or even more time promoting that content the best I can.<\/p>\n So OK I\u2019ve written my post and I\u2019ve scheduled it to go live.<\/p>\n Once it\u2019s live on the blog where everyone can see it, I\u2019ll begin my promotion strategy.<\/p>\n Tip:<\/strong> A Delhi lifestyle blogger ran a case study comparing auto-sharing vs manual promotion. Manual promotion increased traffic by 510% in one week.<\/p>\n So let me start off with my strategy for sharing and promoting new posts on the main social network sites.<\/p>\n Facebook Page \u2013 So with our Facebook page which currently consists of around 13,000 fans (at time of recording), the first thing I\u2019ll do is post and share a link to my new post, pretty obvious stuff right?<\/p>\n Now unfortunately these days, links posted on Facebook business pages tend to have a relatively low reach, especially since Facebook started penalizing low quality content on pages.<\/p>\n Yes I know, it seems so ridiculous…<\/p>\n Anyways to get the most from our Facebook page regardless of low reach, I usually post a question to my fans…<\/p>\n Sometimes I\u2019ll screen capture the title and first paragraph of a new blog post…<\/p>\n
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\nDelhiCourses Podcast Session 6<\/strong><\/h2>\n
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<\/p>\nMy Ultimate New Blog Post Promotion Strategy & Methods Of Driving Traffic To Newly Published Content<\/h3>\n
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\n1. Facebook<\/h2>\n