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<\/p>\nThe headline title of a blog post is important, as a lot of experienced bloggers know, and for newbies learning how to write great headline titles is essential. However, today we\u2019re going to look at another important area of your post. One that can help you retain the interest of your readers fairly quickly \u2014 the blog post opening paragraphs.<\/p>\n
Opening paragraphs of a blog post are the first few lines that your readers will begin to read after being compelled to click on your attention-grabbing headline title, so it\u2019s important that you make your blog post opener a really good one.<\/p>\n
It doesn\u2019t matter how good the rest of your post is going to be and how valuable your content is either. If you fail to impress in your opening paragraph, you can forget the rest of your article right now. (See: How to Make Your Content More Shareable)<\/p>\n
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Here are 4 tips to help you write killer, head-turning blog post opening paragraphs and retain your reader\u2019s interest.<\/p>\n
Remember, if you\u2019ve managed to grab your audience\u2019s attention with a great catchy headline title, having a great opening paragraph is your next unique opportunity to make sure that they remain interested. Don\u2019t beat around the bush \u2014 get to the point about what your post is going to be about, and prepare your readers for an epic reading experience.<\/p>\n
Don\u2019t save anything or your best stuff for last either. If your readers lose interest or don\u2019t find what they\u2019re looking for in the first few lines, they won\u2019t read the rest of your article.<\/p>\n
Tip: Example \u2014 A fitness blogger tested two versions of a post: one with a vague opener and one that immediately promised “5 fat-burning meals under 300 calories.” The second version produced a 2.3x increase in scroll depth and comments.<\/strong><\/p>\n Here\u2019s another tip for you \u2014 keep your opening paragraph to around 3 or 4 sentences long. While you want to retain your reader\u2019s interest, you don\u2019t want to overload them with too much information in one dose. Keep it short and sweet.<\/p>\n Short, concise introductions make it easier for readers to scan content quickly, and scanning is the dominant reading behavior on the web.<\/p>\n Tip: Case Study \u2014 A SaaS blog noticed that shortening their introductory paragraphs from 150 words to 60-80 words increased average session duration by 32% and boosted email sign-ups.<\/strong><\/p>\n One of the many reasons people come to blogs is to find solutions to problems. They want answers, so they\u2019ll want to know whether reading your article is going to help them solve a problem or not \u2014 partly or wholly. Ask the questions you\u2019re hoping to provide answers for later on in your post. This is a powerful way to entice readers to keep reading.<\/p>\n You could also consider wrapping your questions in block quotes, as this visually distinguishes them and increases engagement.<\/p>\n
\n2. Keep it short and sweet<\/h3>\n
\n3. Ask the questions you\u2019re going to have an answer for<\/h3>\n