After hosting comes the blog design issue which is partially solved by default installed templates, but default templates are not always appealing, so people hire coders for designing new blog templates to make the blog look the way they want. But unfortunately, most blog designers are not SEOs by profession, which means that the blog design\/template you pay for and then use can actually hurt your search engine rankings badly.<\/p>\n
Great Design Isn\u2019t Enough Without Search Visibility<\/strong><\/h2>\nEven if you have a grand blog design that looks brilliant to visitors, new readers will not find you easily if your blog is not ranking well in search engines.<\/p>\n
Optimizing your blog for superior user experience means that you are making your blog easy for readers to engage with, without hassles, and convert them into loyal returning visitors. Returning visitors are the cream of any blog. So by all means, optimizing a blog refers to making your blog rank well in search engines while not hindering the visitor\u2019s experience.<\/p>\n
\n![\"\"](\"https:\/\/delhicourses.in\/blog\/wp-content\/uploads\/2017\/08\/image-optimize.jpg\")
<\/h2>\n1. Design a Unique Template or Make One<\/h2>\n
I frequently see people using WordPress or Movable Type default templates. For God\u2019s sake hire a designer to create an exclusive look for your blog because looks count. You can also use some of the free templates offered on the web and modify them with a logo or basic color variations.<\/p>\n
Additionally:<\/strong><\/p>\nMany new bloggers underestimate how much visual identity influences credibility. A unique layout instantly communicates professionalism, which can increase time-on-site and reduce bounce rates.<\/p>\n
\n2. Don\u2019t Adopt Bad Color Schemes<\/h2>\n
Pink with light green color schemes might work for you, but always think about what your visitors will be expecting. This type of color scheme works well on gossip sites, but it wouldn\u2019t go well with corporate blogs. Try to experiment with colors, keeping in mind user experience and expectations, until you find a fine combination for your blog.<\/p>\n
\n3. Offer Blog Subscription Buttons<\/h2>\n
People often subscribe to quality blogs, and for this purpose they search for the orange RSS logo plus the logos of different standard aggregators. Try to add one-click subscription buttons to your feed and blog to make them easy to subscribe. Keep in mind that blog subscription promises returning visitors. Burn your feed via feedburner.com and add an email subscription box to your sidebar so visitors can get your posts through email.<\/p>\n
\n4. Write Gripping Snippets<\/h2>\n
For those who use snippets for RSS feeds, make sure to write gripping snippets and encourage readers to click through and read the full entry on your blog. Use excerpts to create curiosity and maximize user clicks.<\/p>\n
\n5. Consider Blog Post Presentation<\/h2>\n
If you write detailed lengthy posts with no paragraph breaks and with font size smaller than usual, people will not even try to read what you have written since it becomes painful to navigate your post. Make your font easy to read. People still feel comfortable with standard fonts like Times New Roman, so adopt one.<\/p>\n
Case Study:<\/strong><\/p>\nA Delhi-based travel blogger improved his average session duration from 42 seconds to 2 minutes simply by increasing font size from 13px to 16px and breaking posts into shorter paragraphs. He didn\u2019t change content\u2014only its presentation\u2014yet engagement skyrocketed.<\/p>\n
\n6. Don\u2019t Use Unnecessary Widgets<\/h2>\n
There are some awesome widgets available for your blog, such as Flickr photo boxes connected to your gallery. But keep in mind that too many JavaScript widgets slow down your blog\u2019s loading speed, which can negatively impact user experience. Learn how to speed up your blog.<\/p>\n
\n7. Post More Than Often<\/h2>\n
Frequency of your posting affects your search engine rankings. Posting often ensures that Googlebot and other indexing bots will visit your site regularly. Google loves updated sites with fresh content, so make sure to publish blog posts on a regular basis.<\/p>\n
<\/h2>\n1. Design a Unique Template or Make One<\/h2>\n
Many new bloggers underestimate how much visual identity influences credibility. A unique layout instantly communicates professionalism, which can increase time-on-site and reduce bounce rates.<\/p>\n
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2. Don\u2019t Adopt Bad Color Schemes<\/h2>\n
Pink with light green color schemes might work for you, but always think about what your visitors will be expecting. This type of color scheme works well on gossip sites, but it wouldn\u2019t go well with corporate blogs. Try to experiment with colors, keeping in mind user experience and expectations, until you find a fine combination for your blog.<\/p>\n
\n
3. Offer Blog Subscription Buttons<\/h2>\n
People often subscribe to quality blogs, and for this purpose they search for the orange RSS logo plus the logos of different standard aggregators. Try to add one-click subscription buttons to your feed and blog to make them easy to subscribe. Keep in mind that blog subscription promises returning visitors. Burn your feed via feedburner.com and add an email subscription box to your sidebar so visitors can get your posts through email.<\/p>\n
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4. Write Gripping Snippets<\/h2>\n
For those who use snippets for RSS feeds, make sure to write gripping snippets and encourage readers to click through and read the full entry on your blog. Use excerpts to create curiosity and maximize user clicks.<\/p>\n
\n
5. Consider Blog Post Presentation<\/h2>\n
If you write detailed lengthy posts with no paragraph breaks and with font size smaller than usual, people will not even try to read what you have written since it becomes painful to navigate your post. Make your font easy to read. People still feel comfortable with standard fonts like Times New Roman, so adopt one.<\/p>\n
Case Study:<\/strong><\/p>\n A Delhi-based travel blogger improved his average session duration from 42 seconds to 2 minutes simply by increasing font size from 13px to 16px and breaking posts into shorter paragraphs. He didn\u2019t change content\u2014only its presentation\u2014yet engagement skyrocketed.<\/p>\n There are some awesome widgets available for your blog, such as Flickr photo boxes connected to your gallery. But keep in mind that too many JavaScript widgets slow down your blog\u2019s loading speed, which can negatively impact user experience. Learn how to speed up your blog.<\/p>\n Frequency of your posting affects your search engine rankings. Posting often ensures that Googlebot and other indexing bots will visit your site regularly. Google loves updated sites with fresh content, so make sure to publish blog posts on a regular basis.<\/p>\n
\n6. Don\u2019t Use Unnecessary Widgets<\/h2>\n
\n7. Post More Than Often<\/h2>\n