{"id":824,"date":"2016-08-25T17:22:35","date_gmt":"2016-08-25T11:52:35","guid":{"rendered":"http:\/\/www.delhicourses.in\/blog\/?p=824"},"modified":"2025-12-10T14:44:10","modified_gmt":"2025-12-10T09:14:10","slug":"google-url-alternative-for-unbiased-rankings","status":"publish","type":"post","link":"https:\/\/delhicourses.in\/blog\/google-url-alternative-for-unbiased-rankings\/","title":{"rendered":"How to Check Pure Google Rankings Using a Simple URL Alternative"},"content":{"rendered":"<p>It was a sad day when Scroogle announced that the Scroogle Scraper was being shut down. For those of you who aren\u2019t familiar with the tool, the Scraper made it easy to do a quick search of the top 100 Google rankings without any personalized or localization influence. It was buggy, and had its own issues, but it was a good reference tool to have in your SEO toolbox.<\/p>\n<p>Now that it\u2019s gone, though, many people need another solution to check pure Google search rankings. Google adjusts the rankings significantly based on your location, search history, and other data that they\u2019ve gathered about you, so pure results are becoming increasingly difficult to obtain.<\/p>\n<p><strong>Additionally:<\/strong> Google\u2019s shift toward personalization increased dramatically after 2012, meaning that even two users sitting in the same room can see different search results. This makes \u201cneutral ranking checks\u201d even more important for SEO professionals.<\/p>\n<p>I\u2019d like to share with you how we\u2019ve been tracking rankings for the past several months with great success. It is free and easy and just involves a simple Google URL hack.<\/p>\n<hr \/>\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1223\" src=\"https:\/\/delhicourses.in\/blog\/wp-content\/uploads\/2017\/07\/google-webmasters.jpg\" alt=\"\" width=\"640\" height=\"300\" srcset=\"https:\/\/delhicourses.in\/blog\/wp-content\/uploads\/2017\/07\/google-webmasters.jpg 640w, https:\/\/delhicourses.in\/blog\/wp-content\/uploads\/2017\/07\/google-webmasters-300x141.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/h2>\n<h2>Privacy Mode, Please<\/h2>\n<p>First things first, you need to open a private browser window. In Chrome, this is called an \u2018Incognito Window\u2019, and in Firefox, it is called Private Browsing mode. It is essentially a browser window with no cache and no access to your cookies. This means that Google doesn\u2019t have access to your browsing history, which would again adjust your rankings.<\/p>\n<p><strong>Case Study:<\/strong> A Delhi-based SEO agency tested rankings for a client in the home d\u00e9cor niche. When checking normally, their website showed at Position 12. But when checking via Incognito + URL hack, the actual neutral ranking was Position 27. Their previous browsing history had inflated the ranking artificially. Using this method, they corrected their reporting and avoided misleading the client.<\/p>\n<hr \/>\n<h2>The URL Hack Explained<\/h2>\n<p>The URL hack is pretty cool. For checking Google.com (USA) rankings, we actually use Google.co.uk, and we set the geographical location parameter (GL) to the \u2018US\u2019 country code. Let\u2019s look at an example using the search query \u201cgrilling website\u201d since I\u2019m working on a new site about grilling. If I wanted to see where I ranked when the average person searched \u201cgrilling website\u201d, I\u2019d put this URL into my private browser window:<\/p>\n<p>http:\/\/www.google.co.uk\/search?q=grilling+website&#038;gl=us<\/p>\n<p>By using Google.co.uk in a privacy browser, we eliminate any local bias since co.uk isn\u2019t biased to any particular region in the United States. And, by setting the GL to \u2018US\u2019, we are telling Google to return content whose country of origin is the US.<\/p>\n<p><strong>Additionally:<\/strong> You can change the \u201cgl=\u201d code to test rankings from any country. For example, <code>gl=in<\/code> for India, <code>gl=ca<\/code> for Canada, or <code>gl=au<\/code> for Australia. This makes the hack incredibly useful for international SEO.<\/p>\n<hr \/>\n<h2>What This Means<\/h2>\n<p>The end result is a very close approximation to what someone would see in the United States if they searched \u201cgrilling website\u201d and Google didn\u2019t have a lot of data on them to personalize their results. By using this tool consistently to track your rankings, you have a good approximation of whether you are moving up or down overall in the search engine rankings.<\/p>\n<p>Do you have any thoughts on this or know of any other cool Google URL hacks? Let us know in the comments! You can also join us for more on SEO and Digital Marketing.<\/p>\n<hr \/>\n<h2><strong>Short Conclusion<\/strong><\/h2>\n<p>Using a simple private-browsing Google URL hack allows SEO professionals to see neutral, depersonalized search results\u2014something essential for accurate rank tracking in today\u2019s personalized search environment.<\/p>\n","protected":false},"excerpt":{"rendered":"It was a sad day when Scroogle announced that the Scroogle Scraper was being shut down. For those of you who aren\u2019t familiar \n<a class=\"moretag\" href=\"https:\/\/delhicourses.in\/blog\/google-url-alternative-for-unbiased-rankings\/\"> [...]<\/a>","protected":false},"author":1,"featured_media":1223,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,125],"tags":[],"class_list":["post-824","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Check Pure Google Rankings Using a Simple URL Alternative<\/title>\n<meta name=\"description\" content=\"Discover a simple Google URL alternative to check unbiased, depersonalized search rankings using private browsing and GL parameters. Essential for accurate SEO.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/delhicourses.in\/blog\/google-url-alternative-for-unbiased-rankings\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Check Pure Google Rankings Using a Simple URL Alternative\" \/>\n<meta property=\"og:description\" content=\"Discover a simple Google URL alternative to check unbiased, depersonalized search rankings using private browsing and GL parameters. Essential for accurate SEO.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/delhicourses.in\/blog\/google-url-alternative-for-unbiased-rankings\/\" \/>\n<meta property=\"og:site_name\" content=\"Delhi Courses Academy - Skills For Tommorow\" \/>\n<meta property=\"article:published_time\" content=\"2016-08-25T11:52:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-10T09:14:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/delhicourses.in\/blog\/wp-content\/uploads\/2017\/07\/google-webmasters.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Delhi Courses Academy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Delhi Courses Academy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/delhicourses.in\\\/blog\\\/google-url-alternative-for-unbiased-rankings\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/delhicourses.in\\\/blog\\\/google-url-alternative-for-unbiased-rankings\\\/\"},\"author\":{\"name\":\"Delhi Courses Academy\",\"@id\":\"https:\\\/\\\/delhicourses.in\\\/blog\\\/#\\\/schema\\\/person\\\/08c70c2135b8de24f82c1bd617411002\"},\"headline\":\"How to Check Pure Google Rankings Using a Simple URL Alternative\",\"datePublished\":\"2016-08-25T11:52:35+00:00\",\"dateModified\":\"2025-12-10T09:14:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/delhicourses.in\\\/blog\\\/google-url-alternative-for-unbiased-rankings\\\/\"},\"wordCount\":624,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/delhicourses.in\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/delhicourses.in\\\/blog\\\/google-url-alternative-for-unbiased-rankings\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/delhicourses.in\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/07\\\/google-webmasters.jpg\",\"articleSection\":[\"Digital Marketing\",\"SEO\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/delhicourses.in\\\/blog\\\/google-url-alternative-for-unbiased-rankings\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/delhicourses.in\\\/blog\\\/google-url-alternative-for-unbiased-rankings\\\/\",\"url\":\"https:\\\/\\\/delhicourses.in\\\/blog\\\/google-url-alternative-for-unbiased-rankings\\\/\",\"name\":\"How to Check Pure Google Rankings Using a Simple URL Alternative\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/delhicourses.in\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/delhicourses.in\\\/blog\\\/google-url-alternative-for-unbiased-rankings\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/delhicourses.in\\\/blog\\\/google-url-alternative-for-unbiased-rankings\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/delhicourses.in\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/07\\\/google-webmasters.jpg\",\"datePublished\":\"2016-08-25T11:52:35+00:00\",\"dateModified\":\"2025-12-10T09:14:10+00:00\",\"description\":\"Discover a simple Google URL alternative to check unbiased, depersonalized search rankings using private browsing and GL parameters. 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