How to get over Index Bloat and improve site ranking?
Description: A problem faced by a number of digital marketers in the past few years is that of index bloat. Due to a
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Digital Marketing
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Tips to Stop Decline in Website Traffic
Description: Digital marketers are often faced with the challenge of a decline in website traffic. To overcome this challenge, there is a list
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A Guide to Mobile Marketing in 2022
Description: Mobile penetration in India continues to grow at a rapid pace. While they were classified as a luxury not a long time
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Managing Content Strategy with Sales Funnel Approach
Description: The concept of a sales funnel is fairly common in the marketing space. Marrying the concept of sales funnel with content marketing
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How to Cut Down Shopping Cart Exits to Boost Online Sales?
Description: When you’re running an online retail website, there is always a need to optimize every metric which indicates the sales being completed.
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Are Automation and Personalization Mutually Exclusive? Not Quite
Description: Marketers sceptical about automation in marketing cite a lack of personalization as a cause for their scepticism. We discuss the two buzzwords
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Whatsapp Marketing- The Next Frontier of Personalization
Description: The ubiquity of Whatsapp has amazed marketers and industry experts alike. Most people consume a high volume of their daily information through
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Ways to Use Facebook Marketing in 2022
Description: Facebook stands at the absolute pinnacle of social media in the world. This makes it a great place for companies to market
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Are Smart Speakers the Next Smartphones?
Description: Another digital device is capturing the attention of customers – smart speakers. We discuss the smart speaker industry, the players, and it’s
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The Indian OTT Industry – The Rise of Digital Content
Description: Traditional TV viewership has been rocked by the arrival of digital content and OTT platforms. We discuss the future of content viewership
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