In today’s world it is the very important to know about the digital marketing for your business or personal brand to succeed online. Good news is that there are plenty of free resources available to get you up and running! Today we’re going to share with you the top 20 free digital marketing courses in India whith most advanced modules like SEO, social media marketing, content strategy and email campaigns etc. With their help you can imbibe valuable perceptions and practical knowledge. Courses from well known platforms like Google, Hubspot and Facebook make them great for learning and when you want the opportunity to even get certified to move your career ahead, these companies also provide you certificates after course completion. Let’s unpack these awesome learning opportunities!
1. Google Digital Garage – Fundamentals of Digital Marketing
Platform: Google Digital Garage
Description: Google Digital Garage course offered as a comprehensive training for the basics of digital marketing, walks you through important concepts of digital marketing. For beginners who want to start from scratch and want to build a strong foundation of digital marketing landscape, it is perfect. The topics covers in this course are search engine optimization (SEO), social media marketing, analytics, email marketing, content marketing and the like. As you learn through each module, you learn about how to reach out to customers online, formulating lucrative digital strategies, and measuring your successes online.
Duration: 40 hours
Certification: After completing the course and taking the final exam, learners will receive a certification from Google that could help further their resume or LinkedIn profile.
2. HubSpot Academy – Inbound Marketing Course
Platform: HubSpot Academy
Description: In this course, HubSpot Academy teaches you the principles of inbound marketing—how to attract, engage, and delight your customers. It covers an essential topics such as SEO, blogging, social media, lead nurturing and content strategy. Practical insights on how to create a customer focused Digital Marketing approach, focusing on building trust and long lasting relationships with the audience.
Duration: 4 hours
Certification: Participants then work through a certification with HubSpot, a brand name in digital marketing and CRM software that verifies inbound marketing competency on professional profiles.
3. Facebook Blueprint – Digital Marketing Courses
Platform: Facebook Blueprint
Description: Facebook Blueprint platform has a bunch of free digital marketing courses that are geared towards advertising on Facebook and Instagram. These courses are deep dive into social media marketing with the emphasis in ad creation, analytics, audience targeting, content strategy and more. The courses are set up to learn how to leverage Instagram and Facebook to reach your marketing goals, and engage your audience and grow your personal brand.
Duration: Varies per course
Certification: Facebook Blueprint gives learners the opportunity to obtain several certifications to confirm their knowledge in Facebook and Instagram marketing. The majority of courses can be taken for free, however certification typically costs some form of payment, whether it’s through a paid exam, or collecting small incremental payments on skill share courses.
4. SEMrush Academy – Content Marketing Toolkit Course
Platform: SEMrush Academy
Description: Offering in-depth discussions of essential content marketing strategies from keyword research, SEO to content creation techniques, this SEMrush course has been offered. As a welcome to practical tools and tactics, learners are introduced to practices that help them enhance content visibility and engagement, search for optimum content visibility and attract the right target audience for their business website, improve website traffic. It shows you the actionable way of planning, executing, and measuring a successful content marketing campaign.
Duration: 3 hours
Certification: Participants receive a certification from SEMrush, upon completion of the course and passing the final assessment allowing them to add credibility to their content marketing and SEO experience.
5. Google Analytics Academy – Google Analytics for Beginners
Platform: Google Analytics Academy
Description: In this beginner friendly course from Google Analytics Academy, they cover the basics of Google Analytics, essentially a tool for tracking and analyzing website traffic. In the course, you learn how to use Google Analytics and how to understand and analyze reports as well as tracking user behavior and measuring marketing campaigns performance. At the end, participants learn how to make data driven decisions to improve their website effectiveness.
Duration: 4-5 hours
Certification: After the course and assessment, learners will acquiring a certificate from Google verifying their foundational knowledge in Google Analytics.
If you are a digital marketer, web developer or a business owner getting a grasp on how to leverage data, this course is for you. This is such a valuable course for anyone who wants to use analytics to improve online performance.
6. LinkedIn Learning – Digital Marketing Foundations
Platform: LinkedIn Learning (Free with trial)
Description: This course will be a two part series and goes over core digital marketing strategies and tools as well as several popular tools found online like SEO, social media, email, and analytics. Through this, learners learn how to build up an effective digital strategy, to optimize an online presence and to use different marketing channels to reach target audiences. Structured in such a way that you’ll get a solid footing in digital marketing, it’s perfect for newcomers to the area or as a means of expanding your knowledge.
Duration: 4 hours
Certification: When the course is finished, you will earn a LinkedIn Learning certificate that can be shown on your LinkedIn profile to demonstrate knowledge of digital marketing.
If you want to learn something quickly, using LinkedIn Learning free with a trial is a great choice. This course is free, and available to you worldwide, so it is a great choice for professionals looking to develop their skills. It serves as a resource of practice and basics that can be used immediately in real life marketing.
7. Alison – Diploma in E-Business
Platform: Alison
Description: Alison’s Diploma in E-Business will give you a complete picture of online business strategy, digital marketing basics, and the tools you need to create an e-business to succeed. This course talks about running an online business ranging from e-commerce, digital marketing, online advertising, SEO, and social media marketing. The course will equips learners with valuable skills of setting up, advertising, and conducting e-business as well as critical foundations of dealing in the virtual world, engaging with customers, and utilizing digital tools for expanding business.
Duration: 10-15 hours
Certification: If you complete the course successfully and pass the final assessment, Alison awards you a diploma that can be an impressive bit of ink on your professional accoutrement.
If you’re an e-commerce entrepreneur, business owner keen on setting up an e commerce business or develop your digital presence, then you will definitely benefit from this course. It emphasises practical knowledge with students being equipped with the skills needed to make a success in the fast growing area of e business.
8. Coursera – Digital Marketing Specialization
Platform: Coursera (Free to audit)
Description: If you need to brush up on your digital marketing knowledge, the University of Illinois’s Digital Marketing Specialization is an in depth, comprehensive course that goes over the key areas of digital marketing like SEO, social media marketing, content strategy, analytics, email marketing, and digital advertising. The approach of this specialisation is hands on by teaching learners how to use different digital marketing tools and platforms as well as implementations of appropriate strategies for business growth. It’s geared towards those looking to build explicit knowledge of the digital marketing landscape and use it in real world context.
Duration: 7 months (estimated 7 hours per week)
Certification: Upon completion, participants receive a certificate from the University of Illinois that can be added as a tangible, desirable thing on your resume or network listing.
For people who want to learn about digital marketing, this is a good course. Learners have an option of taking the course for free and can choose to purchase a paid certificate once they are done. If you want to learn more than just a specific tool or two in digital marketing, the program is for you.
9. Moz – SEO Training Course
Platform: Moz
Description: Moz’s SEO Training Course was created as a way to get people started with a solid foundation in SEO. Essential topics like keyword research, on page optimization, link building, content strategy, seo analytics are covered in this course. Moz is a SEO industry leader teaching you best practices for increasing website rankings and generating organic traffic. It’s a beginner and intermediate course where you’re going to learn how to master the SEO and increase your website’s visibility on search engines.
Duration: Self-paced
Certification: The course doesn’t award formal certification, but going through it does give you valuable knowledge and practical skills about SEO that you can use right away.
10. Ahrefs – Blogging for Business
Platform: Ahrefs
Description: The Ahrefs Blogging for Business course is meant to teach marketers and business owners alike how to craft compelling blog content that attracts traffic and drives readers to convert into customers. Blog post strategies covered in this course including blog post that rank well in search engines, how to do SEO, and how to engage readers. As a blogging course, it covers keyword research, content planning, on-page SEO, and out of the box promotion techniques—and all to help your blog and your business drive meaningful business results.
Duration: 4 hours
Certification: Yet while Ahrefs doesn’t award certification for completing this course, the lessons learned from the course can be applied immediately to better the performance and visibility of your blog.
If you are a content creator, a digital marketer or a business owner looking to take your blog to the next level, then this is the course for you. As Ahrefs is all about SEO and content marketing, the learners will receive the means to create high value traffic driving content matching business goals.
11. Skillshare – Introduction to Social Media Strategy
Platform: Skillshare (Free with trial)
Description: Basic social media marketing strategies are covered in The Introduction to Social Media Strategy course on Skillshare. With this course you’ll learn the basics of how to build a rock solid social media strategy. It’ll to help you plan content, know who you are targeting and how to publish posts that are engaging. It introduces the learners to the key concepts of managing their social media accounts, posting and optimizing social media posts to maximize their reach to achieve their marketing objectives.
Duration: 1 hour
Certification: Skillshare does not offer formal certificates among its courses but completing the course can enrich you with the skills required to build and execute an efficient social media strategy.
If you are a beginner or small business owner wanting to spend some time with social media and come up with better content, this course is right for you. Also, given that the course is free with a trial, students can learn the content at their own pace with no obligations.
12. Twitter Flight School – Marketing on Twitter
Platform: Twitter Flight School
Description: Twitter Flight School is a series of courses to teach marketers how to market on Twitter, both organically and with paid advertising. This course teaches the most effective strategies for with Twitter campaigns, the best way to find your way around Twitter’s ad platform, and how to use Twitter’s native tools to boost your brand awareness, audience engagement and conversions. It also provides insights into how you can maximize engagement and ROI of your content and analytics.
Duration: Varies per course
Certification: Upon finishing specific modules, you can earn certifications on Twitter marketing methods.
If you’re a business, marketer, or content creator and want to be a master of Twitter as a marketing tool, then this course is for you. It offers a holistic approach to reaching major success on the platform by offering targeted lessons on two different organic and paid advertising methods.
13. Mailchimp Academy – Email Marketing Basics
Platform: Mailchimp Academy
Description: Mailchimp Academy’s Email Marketing Basics course is an introduction to building solid email marketing campaigns. In this course, they cover basics of email marketing, and how to create email campaigns, segment your list and set up automations to drive higher engagement. They will also go over how to leverage Mailchimp’s tools to increase email performance and track the key metrics to improve your emails campaigns.
Duration: 1 hour
Certification: Once a participant finishes, they will receive a certificate from Mailchimp indicating their foundational knowledge of email marketing.
If you are a beginner or someone who wants to start marketing using email, this course specifically is perfect for you. As a small business owner, marketer or someone new to email marketing, you’re going to find this a great resource.
14. Quintly Academy – Social Media Analytics Course
Platform: Quintly Academy
Description: In The Social Media Analytics Course by Quintly Academy, they teach you how to monitor, measure and analyze social media performance. Key metrics and tools for evaluating social media strategies, interpreting data, and optimizing social media efforts are all part of the course. They will teach how to make the most of analytics in order to increase performance metrics such as content strategy, engagement, and ROI on all platforms.
Duration: 1 hour
Certification: Once the course is done, you will get a certificate from Quintly Academy to prove that you can analyze your social media performance.
If you are a social media manager, marketer or a business owner and want to better understand social media data and how to use analytics to make better decisions, this course is for you.
15. edX – Marketing in a Digital World
Platform: edX (University of Illinois)
Description: The University of Illinois’ Marketing in a Digital World course, as offered on edX, investigates how digital technologies have changed the marketing world. This course explores the major marketing principles and their adaptations to the digital age, including the emergence of digital business models, behaviors of post-digital consumers, and how to place digital tools to use for successful marketing. This teaches students how to use digital marketing to reach and interact with current users on the many online platforms.
Duration: 8 weeks (audit option available for free)
Certification: If you choose the paid option, you are able to receive a certificate of completion for adding value to your professional profile.
Marketers, business owners and anyone who is interested in how to keep up with the digital marketing space, this course is for you. Learners can access the content for free with the free audit option, so it’s a solid option for people wanting to refine their understanding of the digital marketing strategies.
16. Copyblogger – Content Marketing Certification
Platform: Copyblogger
Description: Copyblogger teaches a Content Marketing Certification course, which teaches the fundamentals of successful content marketing — writing, storytelling & audience building. In this course you will learn how to create compelling content which attracts, engages and converts an audience. Additionally, it explores SEO for the content and how the content can fuel the relationship you’re creating with customers over a long period.
Duration: Self-paced
Certification: Upon completion of the course, you’ll earn a certificate from Copyblogger, which can be a great addition to your resume or portfolio if you work in the content marketing field.
If you’re a marketer, business owner, writer or a content creator who wants to learn how to better manage your content marketing strategies this course is perfect for you. Learners can work at their own pace in the self paced format, so it’s a good option if you’re busy or have a packed schedule.
17. FutureLearn – Digital Skills: Digital Marketing
Platform: FutureLearn (Accenture)
Description: The Digital Skills: An introduction to digital marketing from Accenture on FutureLearn is offered through Digital Skills: Digital Marketing course. It covers all the important things such as Social Media Marketing, Search Engine Optimization (SEO), Content Creation, and Online Advertising. This course is made for those who would like to learn to put digital tools to best use so as to effectively market products or services in the online world.
Duration: 2 weeks
Certification: Those who complete the course will receive a certificate of completion, a possible valuable resource for job seekers or digital marketers seeking to expand their knowledge base.
It’s ideal for digital marketing beginners, small business owners or anyone who wants to sharpen their online marketing tools in a short span of time. However, with a 2 week duration means it’s a quick yet comprehensive way to get yourself up to speed on some of the key digital marketing concepts.
18. Shopify Academy – E-commerce Marketing Strategy
Platform: Shopify Academy
Description: Shopify Academy’s E-commerce Marketing Strategy course is meant to empower online store owners and marketers with the skills to create optimized digital marketing strategies that are dedicated to e-commerce businesses. They cover the essentials of e-commerce marketing including customer acquisition, building an effective sales funnel, email marketing, social media promotion and best ways to optimize your online store to achieve higher conversions in the course. In addition, the course contains tips on using Shopify’s platform tools to drive traffic and sales.
Duration: 2 hours
Certification: Once completed, participants receive a Shopify Academy certificate, a definite bonus to add to your credentials as an e-commerce expert.
If you’re an entrepreneur, small business owner, or online marketer looking to learn how to market your online stores effectively, this is the perfect course for you. Because of the 2 hour duration, it is a speedy, actionable learning course for these people to get quick insights onto e-commerce marketing strategies.
19. WordStream – PPC University
Platform: WordStream
Description: With its free, comprehensive training, including the basics and the advanced strategies, PPC University by WordStream is the place to go for pay per click (PPC) advertising. This course is geared towards people who want to learn how to make, handle, and optimize PPC ad campaigns all across multiple platforms such as Google Ads, Bing Ads, etc. They have modules on keyword research, ad creation, bidding strategies, and performance monitoring to teach the right skills to the people who want to execute great PPC campaigns.
Duration: Self-paced
Certification: After completing the course, WordStream offers a certificate which can be a nice addition to a professional profile if you want to focus on working with PPC marketing.
If you’re a digital marketer, business owner or simply someone who wants to learn PPC advertising, this is the course for you. Because it’s a self paced format, learners can slowly work through the material depending on their own speed, which makes it a great option for busy professionals with varying experience levels.
20. Canva Design School – Social Media Masterclass
Platform: Canva
Description: Canva Design School presents a Social Media Masterclass, which teaches users how to make good looking, professional social media content with Canva’s design tools. In this course, we learn some key design principles, tips on how to make your graphics look great, and best practices on tailoring the content for various social media platforms. It also talks in depth about developing synesthetic branding by better understanding how visual design can contribute to engagement and generate results on social media.
Duration: Self-paced
Certification: Canva does not provide a certificate of completion for this course, but what learners will get are valuable design skills that can improve their social media marketing efforts.
If you’re a marketer, a business owner, or a content creator looking to increase your social media presence through high quality visuals, this course will serve your need. In this way, the learner is able to apply the concepts in a self paced manner, being able to work on the learners own social media designs.
These free courses cover a huge number of topics in digital marketing and some are also offering certificates for these free courses. So, if you want more information on any of these courses please let us know!
