One day after panda update, I was thinking that if Google can update its algo to target onpage optimization structures of websites, then why not it comes to off page structures and the day comes when Google officially announce its new algo update, Google penguin update which is designed to target off page seo strategies. In April/ 2012 Google again update its algorithm and named it Google Penguin update. This time Google going to target those websites who using black hat seo techniques while creating backlinks and over optimizing their sites to get higher rankings. well i think Google believes that it’s good to show fewer good results instead of showing thousands of useless results.
How does Google Penguin update Works?
As we all know very well that how backlinks can affect a website’s ranking in any search engine. The quantity of backlinks decides the ranking of a website. But this strategy ends here, now webmasters got a new colleague called Google penguin and its time to change our off page seo strategies. According to Google penguin it’s not necessary to get higher number of backlinks to get top position in Google SERP. Now quantity is not a deal. One can get top position in Google search, even he’s having less number of backlinks then the other because it’s all about quality and relevancy. So let’s discuss the points below that how Google penguin update can affect a website.
What not to do after Google new Bird, Penguin
- Over optimization: – if you think that the number of backlinks decides the ranking of a website then you are wrong. It’s not just creating backlinks. After Google penguin update over optimization or use of any kind of spam techniques like automated softwares to generate backlinks is strictly prohibited, if some one doing the same it will definitely harm his website’s ranking. So do not over optimize your site, create backlinks according to the number of WebPages you have and according to the competition of the keywords you are using.
- Low quality Link Building: – backlinks are important but the quality of backlinks is most important. After Google Penguin update it’s important to create high quality backlinks. Backlinks from suspicious sites or from low or 0 page rank sites is dangerous. So try to create only quality backlinks. Quality backlinks means here, links that are coming from high pr sites.
- Link Relevancy: – Link relevancy becomes an important part of seo after Google penguin .it’s not good, if you have a seo services website and you are getting link from an insurance related website. Relevant link building can boost up your site’s ranking soon.
- Trojan or virus warnings: – if you getting warnings about viruses or Trojans in your webmaster account or in any other tool you are using, then it’s very important to take action against it. Contact your hosting provider to remove such suspicious things from the server.
- Keyword stuffing and spamming: – increasing the number of keywords while creating backlinks can penalize your sites under Google penguin update penalty. So try to avoid this kind of spam techniques. Try to use long tail keywords in titles.
- Social Presence: – Social media plays an important role in our life and now it becomes an important part of seo. Now it’s very important to create social audience to create a reputation in the eyes of search engines.
So these are some important parts to follow while optimizing a site. Now it’s time to follow the Google quality guidelines seriously.
Advantages of Google Penguin Update
1. First of all this update is advantageous for Google users because they can now find more relevant results for their search then before.
2. Google Penguin update is very beneficial for those webmasters who own a good website but unable to create a huge number of backlinks everyday to rank better because after this update over optimization is categorized in spam techniques.
Google Penguin Update as penalty
Rise of Negative SEO: – as we discussedabove that spam backlinks is the main target of this update and this thing blessed negative seo techniques, which means anyone can lower down the ranking of their competitor’s website by just creating some spam backlinks for that website. Negative seo works as resistance for a websites in SERP. A well planed negative seo campaign can harm the overall ranking of a site. But I had read somewhere in Google words that negative seo is not possible because if you have a good and legitimate site Google just discount any kind of spam backlinks it found on his way for that site. But there some questions are coming in my mind that: –
- How Google can differentiate negative seo?
- If Google Discount the spam links for big sites then what about the small players?
- If Google discount spam backlinks of big sites then why big players like Ezine and Article base lost their rankings in search engines after this update.
Well Google is after all Google, and I think no one can completely understand the policies of the Google. It’s all comes with experience what we are sharing on our Blog.
still confuse about Google Penguin, you can join for Internet Marketing Course or you can also go for SEO Course.
