Google webmaster tool is the best tool to check how your website is performing in Google’s search. GWT is a free tool and 
has many features with the help of we can effectively optimize our site for better seo results. Today I’m going to demonstrate GWT’s best feature “Search Queries”. Search queries encourage you to figure out; with which keyword your site is ranked in Google, what is its CTR (Click through Rate) and what is its average position. These portions help a webmaster to track his blog’s position and it does also help him to optimize his blog in a right manner. Let’s have a look below on how to use search queries to get better results.
How to Increase Search Queries
The most important and a big headache for every blogger is how to increase search queries for his Blog. Search queries are essentially those keywords which have been used by search engines to rank your site in SERP’s. It’s extremely significant to increase search queries to get more organic visitors on a blog. The only solution for this is to use more and more relevant keywords in your content. Your content must be properly optimized with keywords and make it more seo friendly to help search engines to categorize it legitimately. If you are using your proper keywords in your content then it’ll doubtlessly expand your search queries in search engines which will help you to rank better and you’ll begin getting more organic visitors on your blog.
Search Queries with More Impressions but Lesser Clicks
This is one of the most widely recognized problems faced by Bloggers and Webmasters. Assuming that you have thousands of search queries however you are getting few hundred clicks then it basically implies that you are not getting maximum exposure from your blog. There are two reasons behind this problem; one is you are not utilizing deadly Titles and second is you are not using legitimate Descriptions. Search engines shows results with Title tag and a short Meta description tag and if you are not explaining these tags properly then your site or blog will not get maximum clicks.
Low Average Position of a Search Query in SERP’s
Third most imperative thing is average position of a search query. Terrible or low average position implies visitors are not able to see your blog in SERP’s (search engine result pages). If you want to get maximum exposure then you need to get a position underneath 20 in search results Most importantly you need to optimize on page of your site and then you need to promote your blog by link building and social sharing. These procedures help a blog to grow up as a brand and search engines love to promote brand names.
Enhancing above mistakes will serve to bring about a significant improvement in the eyes of search engines. You will most likely begin getting best number of organic visitors by just doing the above tips. Hope this article was helpful and if you have any query you can share below.
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