WhatsApp is the free app which is used for sending messages, voice messages, videos and location sharing. It is quite popular among the people and widely used for their personal purpose. It took the place of SMS because it is very cheap. Whatsapp is available on play store where smartphone user can download from their and use this messenger service.
It has created buzz among the audience and keeping this thing in mind marketers are promoting their business on this app also. Marketers would like to use those platforms where it has the maximum reach to audience so marketers realized the power of this medium and incorporate them in their strategy. Marketers are involved in making result driven policy on the whatsapp.
Following some steps are written which will help you giving idea about the Whatsapp Marketing Campaign.
Know the reasons of using WhatsApp
Before moving ahead, there must be clear idea about that why you are going to use WhatsApp for marketing the products. This will help you ensuring the best marketing policies which have maximum percentage of resulting profitable. You must be very well informed about the strengths of the app so that you can use it effectively. Without knowing the reasons and strengths of WhatsApp surely your policies would not have the capacity to engage the audience.
Methods of using WhatsApp in strategies
Now, after deciding the strengths and how it will going to help you in driving sales, it’s the time to use the WhatsApp to reach to the audience. The methods of which you can interact with the user are the following-
One-to-One chat
Anyone can use this method to interact with the single user and promoting the goods or services. It is a personal way of persuading the customers. It is used by maximum people to drive the sales.
Group chat
The maximum limit of adding members in group is 500 where they all are related to same topic. In this they can connect with them and keep engaged by adding images, videos or messages or it can be any medium just to stay in touch with them.
Broadcast list
It is totally different from group chat. In group chat everyone is related and can chat with each other but in the broadcast group no one knows each other. Broadcast list is created by a person just to send same message to everyone.
WhatsApp campaign should be designed creatively and interestingly so that no one will block you otherwise this is common practice done by the customers to stop them.
Inspiration from other successful campaigns
Many people used the WhatsApp campaign and get success in it by creating campaign. WhatsApp gives you opportunity to interact with you contact list which you can use for you own purpose. Take an example from most successful campaign. A Hellman brand came up with an idea to interact with their customers by asking them to send the picture what is inside their refrigerator and they will them recipe of making new dish. This concept was get poplar in Brazil.
This is a very new concept. You don’t need o replicate the idea. You just come with new one and get the chance to get count in the list of most successful person. And there is no match of an innovative idea.
Best Strategies
Here, we have written some most common practices which is utilized by many marketers are given below-
• Give advice to the customers in handling the product.
• It can be used to create brand awareness.
• Use for interacting with the client and solve their doubt.
• Catering different clients in different ways and influencing their decision.
• Promote the goods or services by sending interesting messages.
