Everybody wants that there website create lot of buzz among potential customers and generate
many leads for which the website is made. It can be possible only by creating the website which
has the power to attract more and more customers and leave a certain impression in their mind
and secondly, the website must be visible on the search engine when somebody put relevant
keywords on the search engine box.
It is possible to list your website on the search engine but at the same time it must be
impressive so the blogger should play important role in this factor also. There are many ways to
make the website to attracting enough to generate more leads.
Here, we discussed some of the measures which can make the website visual interesting-
Strategy for email marketing
Creating the list of email is not the only task to make popular your business. The main task is to
make strategy regarding to whom you should send your emails because it must possess the
some return value only then your efforts matter. Sending unnecessary emails regardless,
ultimately harm the name of the company.
You are entitled to make best and effecting strategy to reach your customer. There should be
optimum relationship between you and the customer only customers will show interest in
reading your emails otherwise they will block you which show negative side of your business
and the efforts involved in while making impressive content will get waste.
Pay attention towards graphic design
Graphic design plays important role in engaging the customer for a long time. Before reading
the content, visitors feel impressed from the designing of the web. If you want that visitors get
attracted to your website then no doubt you have to invest in the graphic designing to generate
traffic and convert them into the leads.
There are various ways to make the website looks appealing and interesting to the visitors
which are explained below-
As you are very well aware that most of the people avails the benefit of the internet
using mobile devices as the most of the mobile are cheaper than laptops and the
strength of mobile using people is high because it is pocket friendly and can be used any
time and in any condition as time pass medium so it is very important to target the
mobile users which requires mobile responsive websites. To decrease the loading time
in mobile, you can add plug-in which is wordpress. The size of the font must be big enough
so that anyone can read it easily and should not
be so big that it looks weird. The font size should be accurate and font style must be
interesting.
You should not many plug in, unnecessarily the loading speed may get low which can
irritate the visitors a lot and can reduce the traffic on the it and the loss would be very
high.
The logo design must be innovative which is a sign of brand name and increase the
image of the company in front of consumers and helps in generation of the leads which
is the ultimate goal of the every company.
Promote the website
Mere writing best blog is not enough. The main task is to reach such blogs to the target
audience so that you can cultivate the advantage of monetizing the website by taping the right
audience and increasing the conversion rate. There are various ways of promoting the website
which you can use according to the need and nature of the website.
After focusing on the appearance and other factors, now it’s time to learn about the increasing
the visibility on the search engine so that they could cater the demand for which all such steps
are taking.
Promotion involves various tactics such as on page SEO, off page SEO, Adword, social marketing
and many other platforms which are available and use it in optimum way according to the
budget of the company.
Usage of sales funnel
Sales funnel helps in promoting and marketing the product as well depends upon the company
how they set their sales funnel to increase the lead. Sales funnel is a full hierarchy set in the
company which they try to implement and meet their steps with planning. Sales funnel can be
started on any medium whether on email or in social media or many where company thinks
suitable place for them.
It involves a process which is discussed below but it is only an example not a strict procedure.
Like I said before, it depends upon the company’s demand.
Display ad on any social media or send any email, description of the new arrival or
stocked product to influence the mind of the customers.
After that when customers clicked on their website then add recommendation product
for which he is searching.
Then, he places the order and ending it with note by sending thank you message.
That is what sales funnel is. Company tries to make interesting sales funnel so that they can
increase their customers. It is a good medium to attract the customers as it consist of giving
various lucrative offers to increase the sale. It also helps in clearing the stock.
On page optimisation
On page optimization is that organic way to increase the leads of the organisation by working
effectively on the front of the website. It includes all such techniques which is related to on site
changes on the website which helps in the showing of the website on the search engine.
Example of on page optimization is stuffing right keyword in to the article, doing best SEO using
tools, if you are working on wordpress , using of H1 tag for heading as it is a SEO friendly. It
requires assessment of the right keyword which is a crucial point in SEO as google tries to find
the best fit matching keyword on the basis of which it displays on the search engine on the
request of query.
Off page optimisation
Off page optimisation is also a part of SEO. It consists of obtaining high quality backlinks which
will support the visibility of the website. As the google prefers to show those websites who
have authoritative backlinks which depict the good image of the website in front of google.
There are various ways of getting authoritative backlinks such as forum submitting, guest
posting, directory submission, article submission, blog posting, comment posting and many
other ways of getting best quality backlinks but before this company has to do full analysis of
best websites related to their websites because from those websites backlinks matters.
Social media marketing
It is the most trending platform which the marketers are taking full advantage of promoting
their products on it. Social media has a wide range and a best way to tap the market in a short
time which is crucial for those who want to increase the scale of the business. Now, social
media is providing pay services in which they will display the ad on the basis of bid they apply.
As the whole world is utilizing the facility of social media so organisation can reach to the
worldwide customers and earn from the overseas market. To attract the customers,
organisation have to invest time in increasing the quality of the content writing as it helps in
mitigating the gap between customers and organization.
Paid ad marketing
It is a paid basis of displaying ad on the search engine. You have the option to do paid
marketing from google using adword tool or many other option which will help in broadcasting
your ad whether in display or video mode whichever you prefer.
Google also provide this facility where they will show the ad on someone else website or on the
search page depends upon the bid you cast on the keywords. You are eligible to pay the
number of times you ad is clicked by the user. It needs full analysis before placing ad using the
help of google analytics which gives fair view of each and every aspect such as from where and
how many traffic is coming and from which source which helps in target the right audience. And
the same information can be applied wisely on paid marketing. As which type of customer they
want to target so as to get the right percentage of return on their investment.
Email marketing
Email marketing is best way to accelerate the sales rate but use in right way. As email
marketing, oraganisation try to impress customers by sending attracting emails to the potential
as well as prospective customers about the products or services, in which they deal.
It is a way to make good relationship with their customers as well as updated them time to time
about the new arrival of the product or in giving exceptional offer email.
Content marketing
It is very important without this every marketing waste. In this virtual world, content marketing
is the only way to communicate with their customers. Only through this any organisation can
describe about the product or services to the customers which they have to pay extra attention
as it is a medium through which they can convince their customers and increase their sale.
