Description: To increase blog authority and page views
How to Increase Blog Authority?
Traffic is the currency many bloggers use to define the entire point of their website. Get four or five bloggers in a room and it’s more than likely that a discussion and debate on traffic would erupt. After a while, the whole point of blogging becomes to increase blog page views using clever methods of marketing.
The focus on increasing page views may seem jarring at times, but it is understandable. As a practice, blogging is largely based on taking a message to a larger audience interested in the topic. Furthermore, since most blog monetization techniques are dependent on incoming traffic to remain consistently solid, or keep increasing. For freelance bloggers who depend on traffic monetization to earn a living, increasing blog page views is an absolute must.
How to Increase Blog Authority?
Broadly speaking, blog authority can best increased by increasing page views. Page views can be improved by two methods – content promotion and content generation.
In content promotion, bloggers are required to promote their content on various digital channels such as search engines, social media channels, and so on. Content promotion not only covers organic social media posting, but paid promotion through Google AdWords, and social media ads as well.
For example, consider a blogger who wants to bring traffic to a particular blog post. In order to do so, the blogger takes out a paid search ad through Google AdWords, targeting keywords he/she believes will likely be searched by the target audience.
If the content of the ad is relevant and the quality score is optimal, the blog post will rank high on in the inorganic search rankings. Depending on the popularity of the keyword, an appropriate budget would have to be set in order to get enough traction. The blogger can also simultaneously run paid promotional campaigns on social media channels such as Facebook, Instagram, Twitter, and so on.
What is being gained by getting this paid traffic though? If the blogger in this example hopes to increase traffic by using content promotion, this tactic works but only for a small time. Once the budget of a paid search campaign and social media runs out, the traffic will again drop to normal. In case a blogger does not have a huge digital marketing budget to keep increasing incoming traffic, there is no point in depending on paid traffic. Dropping traffic will cause blog authority to be affected adversely.
In the long run, content promotion is not a dependable strategy. Even by promoting a blog through paid ads, the payoff through an increase in traffic is not profitable enough. To increase blog authority, content promotion should be largely avoided.
Do check: Blogging outreach – a complete guide
Content Generation – The One Way to Guarantee Increase in Blog Page Views
In content generation, bloggers create a lot of content for the blog. In order for a blog to be successful and highly trafficked, bloggers need to hit top search ranking for one or two high volume keywords. However, finding such keywords to rank can be very difficult.
The accurate search volume of a given keyword is known only to Google, and while many digital marketing tools exist to predict search volume, none of them promise cutting edge accuracy.
Since search volume is not estimable to an accurate level, digital marketers cannot depend on one or two SEO-optimal articles to drive home traffic. Some of the best websites in any given niche do not necessarily rank high on each relevant search term. Instead, they have a reasonably good search rank on a few terms which ultimately drives traffic to their website.
Thus, the only way to make sure certain content lands on the top of the SERP of a high search volume keyword is to keep creating more and more content. At the beginning of a blog’s life, nothing can help incoming traffic more than the constant publishing of relevant niche articles that are SEO-optimal beyond a reasonable doubt.
Blog authority is much more likely to increase if organic traffic from search engines keeps growing.
As more and more content is published, the chances of one article landing high search ranking on a keyword with high search volume improve. High search ranking on a high search volume keyword is bound to improve incoming traffic and blog page views. Improved organic visibility and clicks is likely to drive blog authority on the niche it is covering.
Do check: Top 3 ways to write effective content for your blog
Cover a Niche Completely
On average, writing twenty or thirty blog posts is not enough. Many bloggers tend to think they have covered their entire niche after writing twenty or thirty blog posts. In reality, there is always room for more content in every niche. Bloggers only have to broaden their point of view and find such content.
Finding new ideas to create content is an exhausting procedure. Writing as a practice is easy for some bloggers and difficult for others, but it is still something that can be overcome with determination and hard work.
On the other hand, finding new topics is not merely a function of hard work. In many cases, bloggers cannot find topics because they believe they have already covered all aspects of a niche. Writing on the same topics can cause problems for the site to be crawled and thereby reduce blog authority.
This conclusion drawn by many bloggers is very dangerous and counterproductive. In most cases, there is almost always room for creating more content in a given niche. By going through autocomplete search suggestions on Google and using tools such as ‘Answer the Public’, bloggers can find new keyword and topic ideas in order to create fresh content.
With an increase in fresh content, blog pages are more likely to be crawled and cause an increase in blog authority.
Do check: Blogging tips for beginners
In Conclusion
In conclusion, this article covers how bloggers can increase blog authority, effectively and organically. Bloggers invested in increasing their blog authority must consider the points made in the article carefully and plan their content strategy accordingly.
For freelancers, blog authority is an essential metric. Not only does it represent the popularity of a website, but also the quality of content written by the blogger. Bloggers across the board must continue to refine their approach in increasing blog authority.
About the Author – Gaurav Heera is a well-known digital marketing professional and trainer with more than a decade of experience in the field. In 2008, he founded DelhiCourses.in with the aim of providing the best digital marketing course in Delhi.
