Description: The recent monetization update of Instagram’s IGTV feature could be revolutionary. In this article, we will discuss IGTV to allow video monetization- trouble in YouTube paradise.
IGTV to Allow Video Monetization – Trouble in YouTube Paradise
Instagram TV or IGTV will now allow creators to monetize their videos through ads. This step, aimed at challenging the video content monopoly of YouTube, could be game-changing.
Right now, video content creators largely use YouTube as the platform to reach their audience and build up their following. The feature to integrate Google Adsense with YouTube is a key reason many video creators create a channel of the platform. Ad monetization has grown as YouTube places ads in the video content itself. For every ad appearing in their video, creators are paid a certain sum of money.
IGTV’s push towards monetization will become a challenge for YouTube. Over the last few years, Instagram has managed to become the premier social media platform of the world. Today, any social media campaign begins and ends on Instagram.
The advantage Instagram has over the other platforms is its demographic of users. Instagram tends to attract a very young audience that is highly engaging. Many brands try to reach young people as they are most likely to be liberal with their spending compared to older people.
This is why IGTV could be a gamechanger. Creators could make much more money creating content for Instagram than YouTube. In this article, we discuss some of the possible changes IGTV monetization could bring for creators today.
Making Two Versions of the Same Content
If you were already publishing videos on your YouTube channel and think you only have to publish the same videos on IGTV, you are wrong. People on YouTube behave differently compared to people on IGTV. Both these platforms are different because the way people behave on these platforms is different.
Creators will have to create two versions or cuts of the same content – one for YouTube and one for IGTV. Instagram content will probably have to be shorter and more crisp as people on the platform have a low attention span. On YouTube, creators can publish the longer version of the content.
Leveraging Other Social Media Platforms as Well
IGTV and YouTube are not the only places where video creators can monetize their content. Facebook and Twitter are also platforms where videos can be monetized.
The rush to video monetization has been accelerated by the popularity of Tik Tok. Influencers on the short-video platform are making a lot of money. Many influencers are leaving traditional social media platforms like Facebook and YouTube to create content solely for TikTok.
The move to allow IGTV monetization is aimed in some part to stem the flow of creators to TikTok. Ultimately, all social media platforms are driven by quality content creators. If they decide to up and leave, there would be nothing left for the people to come on the platform for.
In Conclusion: Recently Instagram added the feature of IGTV monetization to its algorithm. In this article, we discussed IGTV to allow video monetization- trouble in YouTube paradise.
About the Author: Rishabh Arora is a social media marketing expert. He currently works as a trainer at DelhiCourses.in, a good place to pursue the best digital marketing course.
