Message extension is one of the best extensions in Google Adwords. People might feel comfortable
Introduction of messaging extension
Messaging extension is the additional feature in paid ads where you are giving the direct access to the customer of texting the query. It helps in prompting the actual customer to reach you without any problem. It is the one more extension that you can add in your list. T is the most effective extension in converting the leads into actual customers. So, it is suggested to give the facility of messaging by imputing contact form or query form or the message box where the uses can send the message.
Procedure for setting up messaging extension
The full procedure is written step by step for adding the message extension in the ad copy. The steps are described below-
- First of all, go to the Google ad account and then go to that campaign or ad copy where you are intended to add the messaging extension.
- Now, click on the ‘Ad & Extension’ and then go to the extension option which is written between the ‘Ads’ and ‘Automated Extension’.
- Then, click on the ‘+’ sign and then form the dropdown menu click on the ‘Message Extension’.
- Afterwards, you are required to add some relevant information which you have to enter.
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Phone number- the number which you provide should be working and supports sending and receiving messages.
Business name- I think it doesn’t need any introduction.
Extension text- it is the name of the extension that you want to give. This extension name will be shown beneath the ad copy.
- Finally, click on the Save option.
Optimise the message extension
Message extension is the type of call to action where you make sure that customer clicks on the provided link. It has to be optimized correctly so that they click over it otherwise there would be no use of the message extension. Instead of writing simply, try to be creative. It has some power to convince the customer and prompt to click on the link. You can write like this ‘text to know more offers’. This would urge them to know more exciting offers. They will definitely click on the link. So, the extension should be written attractively and looks like something new is hidden in the link. But not to forget to add the worth in the content to attract the customers.
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Make sure that you are getting the data
If you are seeing the yellow sign beneath the data entries and you are seeing the message as well which is showing to you “message reporting is off”. Then turn on the message reporting feature to get the enquiries.
Scheduling the message extension
It is the most important task. It is always recommended to schedule the message extension. You should mention the time when you are ready to entertain the customers. If you haven’t scheduled the extension and doesn’t responding to the customers, makes them disappointed and would not want to contact you again. This will leave the negative image on the customer. So, it is required to optimise the scheduling of message extension and respond timely.
Message properly
This is the most important point and requires attention. Don’t use the wrong spelling and punctuation. This might be work adversely on the situation. In rush, don’t use running spelling which is generally using in communicating informally. Use the correct punctuation. This will put brand on the negative side. The communication must show professionalism.
How to measure the performance
No action is completed without checking the performance metrics. This shows how efficiently your efforts worked.
Chat rate
This metric shows that how many impression your extension got. This will show that how impressive your message extension is.
Starting time of chatting
This data shows that in how much time you resolved the query. It shows the convincing power.
Some more tips
I have mentioned more suggestion which will work in uplifting the business. These tips are the following
- Instead of giving the phone number for receiving messages, you can give your email id so that you will get the messages in the email’s inbox. Now, you don’t need to stick to mobile for sending message.
- One more information which I e=want to share with you is that Google will count the conversion based on the messages even before user take the final action. It doesn’t show the perfect measurement but still it’s a new update.
