Are Automation and Personalization Mutually Exclusive? Not Quite
Description: Marketers sceptical about automation in marketing cite a lack of personalization as a cause for their scepticism. We discuss the two buzzwords
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Whatsapp Marketing- The Next Frontier of Personalization
Description: The ubiquity of Whatsapp has amazed marketers and industry experts alike. Most people consume a high volume of their daily information through
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Ways to Use Facebook Marketing in 2022
Description: Facebook stands at the absolute pinnacle of social media in the world. This makes it a great place for companies to market
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Are Smart Speakers the Next Smartphones?
Description: Another digital device is capturing the attention of customers – smart speakers. We discuss the smart speaker industry, the players, and it’s
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The Indian OTT Industry – The Rise of Digital Content
Description: Traditional TV viewership has been rocked by the arrival of digital content and OTT platforms. We discuss the future of content viewership
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Is Advertising Dead? Let’s Take a Closer Look
Description: Advertising is dead. We here serious marketing thought leaders saying the same these days. Is it though? We take a closer look.
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Why Paytm Really Needs the $1B It Just Raised?
Description: Paytm recently finished raising $1B to go to war with its many rivals in India. We discuss why Paytm needs this money
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India vs The World: Dawn of the Internet Age
In 2020, we have now reached a stage where an entire generation does not have the experience of living without an internet connection.
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Why AI and Machine Learning Should Scare Digital Marketers?
Description: There is a lot of fear-mongering when it comes to AI and machine learning. In this article, we discuss the impact of
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Move Over Facebook. We are in the TikTok Age Now
Description: TikTok has over 700M active users globally, rivalling the likes of Facebook & Instagram. We discuss the rise of TikTok and what
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