Swiggy Case Study – Why Companies Are Becoming Hyperlocal?
Description: Swiggy is an example of how a hyperlocal approach can be beneficial. We take Swiggy as a case study to discuss a
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Flipkart vs The Indian Mindset: How Flipkart Changed India?
Description: Flipkart, now owned by Walmart, is credited for being amongst the first companies to power the Indian startup movement. We discuss how
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Key Business Lessons Startups Should Learn from Uber
Description: Startups make mistakes. That is the norm, despite how brilliant an entrepreneur is. In this article, we discuss some business lessons startups
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The Ola Case Study – How to Disrupt a Sector?
Description: Startups are important as they bring freshness to an old setup. Ola changed the urban Indians travelled. This case study seeks to
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Seeking New Frontiers – Why Does Amazon Boss Bezos Want to Go to the Moon?
Description: Jeff Bezos and his company Blue Origin have been making a lot of noises about going to the moon. Looking at Bezos’s
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Sundar Pichai – Ashok Nagar to Alphabet: The Complete Journey
(Gmail. Chrome. Android. The Man Behind it All) (The Man Behind Your Favourite Search Engine). (Ashok Nagar to Alphabet: The Journey of Sundar
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Who is an SEO Analyst? How Does One Become an SEO Analyst?
Description: Being an SEO analyst is a role that comes with a lot of responsibilities. We discuss the role of an SEO analyst
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Top 3 Ways To Generate New Podcast and Video Ideas
Description: Podcast and videos have become new forms of optimal content dissemination. In this article, we discuss how to develop new podcast and
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Google Algorithm Update History, Changes & Latest News
Description: The Google Algorithm changed in October 2019 with the BERT update, the latest in a long line of updates since 2000. We
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Why the Google BERT Update is More Important than You Think?
Description: The BERT Update came up in order to make search intent a key factor in its ranking algorithm. We discuss why the
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