Description: Content marketing is now a field large enough for brands and companies to hire specialized professionals
Content Marketing:
Content Marketing is an important part of Digital
Though content marketing may only seem like a practice based on writing and publishing, an insider would know the kind of work that has to be done before and after a piece of content is created. It is for this reason that companies are looking to hire professionals to fulfill various different roles in content marketing. From planning the topics on which content is written to promoting the content once it is promoted, there are a number of activities that lie within the domain of content marketing.
As a field of learning, content marketing is a common fixture in most digital marketing courses across the board. From online training programs to a digital marketing course in Delhi, content marketing is taught in great detail. Its importance as a field is only matched by the likes of SEO.
In this article, we will study the many content marketing jobs available for professionals in the field.
Content Associate
The position of content associate has grown considerably important in the past few years. In large companies where a content team writes many pages of content every day, the need for professionals to analyze the content written and ensure its quality is apparent. This important role is fulfilled by content associates.
A content associate is someone who is quick to identify the overall quality of a given piece of content and capable of suggesting necessary changes to further improve quality. In most cases, content associates are professionals who entered the field as writers and later graduate to become trouble-shooters for all different forms of content.
Content Marketing Manager
As the title suggests, a content marketing manager is responsible for ensuring the smooth functioning of all activities associated with the field. From working with content writers to assigning the brief for content associates and corresponding with other digital marketing teams in fields such as SEO, SEM, and social media.
To become a content marketing manager, a professional needs to have a handle on the various parts of content marketing. Typically, content marketing managers are very experienced professionals with over 3-4 years of experience in the field. If one wishes to become a content marketing manager, learning all parts of content and digital marketing is necessary.
Content Strategist
A content strategist is a person directing the content creation part. This is the part before the content is created. A content strategist has the mandate to decide the type of content created by a brand.
This includes finding topics that are likely to drive greater traffic and create more engagement on the various digital channels it is shared and published on. To become a content strategist, a professional needs to be well versed with the changing dynamics of a niche.
Do check Top 8 high paying jobs in Digital Marketing
In Conclusion
In conclusion, the top content marketing jobs available to professionals in the field are mentioned in the article above. While the list does not cover all roles available in content marketing, it does cover prominent roles freshers can take up after learning digital marketing.
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