Google Trends is a must-have tool for anyone who is looking to increase traffic and eventually monetize a blog. Although it is designed merely to show trends in searching across the Google platform, the savvy user can take that information and funnel it into a strategy that will not only increase the amount of visitors to their blog, but also significantly boost targeted traffic on a site (as in, people who are actually looking for your topic rather than just stumbling upon it in error). One targeted visit can do more than a hundred viewers in the wrong place simply because those who find what they are looking for are more likely to return as well as refer others to your blog, which means a bump in overall readership. But how does Google Trends help you do this?
For starters, you need to understand what the program does and does not do. If you’re expecting software that will facilitate getting your name into the blogosphere and increasing your web presence, you’re in the wrong place. You need to tackle those issues on your own. What Google Trends can do, when properly utilized, is offer you the information you need to market your blog accordingly so that you can be found by those with an interest in doing so. It does this by providing you with trending information for search terms. Here’s how it works.
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You enter a term that people might search to find your website. Google Trends will then create a graph to show you relative data pertaining to how much the term has been searched over a set period of time. While it won’t necessarily show you how popular the search was against other possible search terms, it will show you how the numbers have changed (so you can determine if the terminology is losing popularity). In addition, you can see which geographical regions produce the most searches for your specific term, which could be extremely useful if your blog is localized.
Although you can’t view a comprehensive comparison of terms, you can compare up to five to see which are more popular. For example, if you are trying to determine if the term “cosmetics” is a popular search, you could try comparing it to related terms such as “eco-friendly cosmetics” or “discount cosmetics”. Narrowing a search can produce more targeted results, so many people won’t bother with a broad term when they have something specific in mind. It pays to know which terms are trending. You can also use the Hot Searches option to see the top 40 terms for the day (or a recent date) as well as the Hot Topics option to see keywords that are trending for news and social networking sites.
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All of this data can be used constructively when you post on your blog. By tagging your entries with hot keywords, you can see a major boost in traffic, sometimes overnight (or even within minutes). You just want to be sure that the keywords you use pertain to your topic. Although you might realize a huge bump by using a tag that is unrelated but popular, the numbers will drop off as soon as people discover that you don’t actually have what they’re looking for. Not only will this alienate potential viewers, it may cause complaints, which could alert Google to your activities and result in just the opposite of what you intended. So use the knowledge you gain from Google Trends wisely and you’re likely to see sustained growth in your blog traffic.
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