Description: Facebook stands at the absolute pinnacle of social media in the world. This makes it a great place for companies to market themselves. We look at a few ways to use Facebook Marketing for growth.
Facebook Marketing
Facebook alone has 2.34 billion users as per data released in March. That is over 30% of the world’s population itself. If all Facebook users lived together in a country, it would be the most populous country in the world.
These mind-boggling stats leave one clear bottom-line for digital marketers. Facebook marketing can change the shape and nature of a company.
In this article, we will discuss some ways digital marketers can use Facebook to boost their company’s growth and brand value.
Facebook Advertising
To drive traffic and sales, Facebook Advertising can be the right way to go.
To solve the problem advertisers have of reaching the target customers on a diverse and populous platform, Facebook offers additional features for assistance.
The option of choosing a certain demographic of Facebook users based on age, location, interests, and education, the problem of reaching the target audience is effectively solved. Its flexible ad budget system allows new startups to advertise at affordable prices while giving key ad analytics. Using these analytic tools, companies can experiment with different types of ads.
Digital marketers should ideally set goals for each Facebook ad campaign. The goal can vary. Some campaigns can be used to drive up engagement, while others to increase traffic and sales to the company website.
Advertising forms the core of any company’s Facebook marketing plans. The key lies in constant experimentation with ad content.
Do check: The Growth Of Facebook E-Commerce
Optimize Facebook Business Page
The easiest step to enhance a Facebook marketing plan is to optimize the business page. Facebook allows businesses to create pages and interact with their audience. For many brands, this is the place where they can go about developing their brand image.
Facebook also allows businesses to allow personalized tabs depending on the page. For instance, e-commerce companies can add a ‘Shop Now’ button to their Facebook page. They can even add product images and discount images on Facebook itself.
Digital marketers first focus on growing the number of likes and followers on a brand’s page. They do so by putting out quality content.
Do check: 3 Cost Effective Ways of Gaining New Facebook Fans
Promoted Post
Unlike ads which appear in small boxes on the right columns, promoted posts are normal posts boosted to target a wider audience.
Counted as another vital Facebook marketing tactic, promoted posts have the advantage of not looking to traditional adverts and genuine posts. Companies and brands use them to increase reach.
Often brands with millions of followers post something and the content doesn’t reach all their followers. This is because it is not possible for all followers of a page to be online at a given time. So companies have to use promoted posts to reach all their followers. Facebook also provides companies the option of their promoted post being shown to the friends of people who like their page.
‘Promoted posts’ becomes an essential of Facebook marketing as companies with tons of followers have to find a way to reach their followers.
Do check: 20 Facebook Apps For Improving Brand Visibility Without Contests
Facebook Open Graph
This Facebook marketing tactic has become one of the most creative ways for companies to promote their brand.
Facebook Open Graph allows companies to promote their business by highlighting a user’s action to their friends. Apps like Spotify have used this to rapidly find new users.
While using Facebook log-in on a website or app and depending on the permissions granted, a mention of user activity can appear on their Facebook page. Farmville and Candycrush became household names partly because of this tactic of constantly appearing on notifications.
As a way of promoting a brand, Facebook Open Graph can be highly potent if used properly. The key lies in not irritating a user by consistently using their activity to promote a brand. This can have a negative effect on the brand instead.
Do check: Between Twitter and Facebook, Who Is Doing More?
In Conclusion
Facebook marketing does not end with the aforementioned methods. There are other ways a company can seek to grow their business through Facebook marketing. The tactics mentioned form the core of a strong Facebook marketing plan. You can also go through our Digital Marketing Course in Delhi to know more on this topic.
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