There are many ways to promote your ebook. Whether you are offering a free or a paid ebook, both options can be a very profitable. Free ebooks can make money by including affiliate links or promoting your business. Whichever way you decide to structure your ebook delivery, you will need to promote it effectively. The following will show 8 effective ways to promote your ebook.
Incentivise
There are many ways to provide incentives for your ebook promotion. One example is to provide free membership. This is a tactic that has been used numerous times by some prominent bloggers. Another example is you can offer a free sample of the product that you sell, or a voucher to your store.
Press Release
Press Releases are fantastic for newsworthy events. A new ebook can certainly be considered news. The great thing about press releases is that there is potential for it to be picked up by some very noteworthy news outlets and can therefore generate significant buzz.
Adwords
Using a pay-per-click campaign can generate a very large amount of traffic for potential ebook customers. This requires monetary investment, but the returns can be substantial. The advantage of this strategy is that it can be highly targeted towards the most relevant audience. It is also very easy to monitor the results in order to tweak your campaign to make improvements. Learn more about our PPC in our PPC Course.
User Generated Reviews
Allow user generated reviews about your ebook and invite other bloggers to write a review. It provides your audience an idea of what real people think about your ebook. Amazon does this very effectively on their website for all of their products. Social proof, the idea that people tend to mirror what others are doing is the concept here. If others have bought or downloaded the ebook and really loved it, then you are more likely to buy or download it, as well as more likely to enjoy it as well.
Social Media
Currently the most effective ways to promote using social media is Facebook and Twitter. There is debate about which is better, but using both can lift your promotion to a considerable advantage. It is likely that your target audience is using Facebook and Twitter and these avenues are a fantastic way to engage with them. This approach is a long term strategy and requires you build your community first, before promoting your ebook. Learn more about social media in our Social Media Course.
Ezine Advertising
At a minimal cost, you can advertise your ebook promotion in an ezine newsletter. There are many ezine webmasters who will agree to place your promotion for their members, which will be sent out to thousands of subscribers. This can be a highly targeted approach and additionally you can promote other offerings, such as newsletter signups.
Video
Take advantage of the Youtube revolution by promoting your ebook on video. Youtube is the second biggest search engine after Google. Being present on Youtube exposes your promotion to a vast audience. If it is a clever, funny or interesting video, there is the chance it can go viral.
Make Your Ebook Available on Kindle
Putting your ebook on Kindle requires some work, but it can be great to get your ebook more exposure. Amazon provides a guide to this process. Kindles have become very popular and providing the Kindle option allows more options for your customers and this translates into a more successful promotion.
You can also go through our Digital Marketing Course for more details.
